764 Passione or goodbuy Pagani Zonda

Zonda 764 Passione to be the very last Zonda     Pagani, the Italian manufacturer of sports cars and carbon fibre founded in 1992 by Argentinian Horacio Pagani, is building the very last Zonda that will ever roll out of its factory in San Cesario sul Panaro, near Modena, Italy. One of the reasons? The … Read more

McLaren X-1 Concept for a devoted McLaren fan

When you are a devoted McLaren fan and have already splashed out on a McLaren F1, a Mercedes-Benz SLR McLaren and a MP4-12C, the next step is one-off McLaren model built just for you. An “anonymous car enthusiast” ordered a McLaren X-1 Concept at McLaren Special Operations (MSO) with amazing design features: a machine that … Read more

Luxury brands dominate the list of Instagram’s early adopters

40 Percent of Top Brands Are Using Instagram   Luxury brands dominate the list of Instagram’s early adopters, according to a new Simply Measured’s study. The brands list include Audi, Tiffany & Co., Hermes, Gucci, Mercedes-Benz, BMW and Armani, all utilizing Instagram to draw consumers’ attention to their products. In addition, a majority of brands … Read more

James Beard Award Winning Chef Daniel Humm’s picnic menu inspired by SL Roadster

Mercedes-Benz “On the Road” Picnic Menu Inspired by the SL Roadster   Given the interest in high-class culinary experiences amongst Mercedes-Benz drivers, Mercedes-Benz and James Beard Award-winning Chef Daniel Humm of Eleven Madison Park and the NoMad has created “On the Road” picnic menu, an initiative that continues to connect a passion for food with … Read more

Luxury and premium brands that are socially responsible do better. Survey.

Most (82%) wealthy Americans define social responsibility by a company behaving ethically with employees, customers and suppliers. Environmental behavior and philanthropic actions are both named by respondents as an essential component of CSR (58%), according to a new survey by the independent and objective New York-based Luxury Institute, “Corporate Social Responsibility: The Wealthy Consumer’s Viewpoint.” … Read more

More powerful, more fuel efficient and more exclusive: the enhanced McLaren MP4-12C

McLaren Automotive has a 20 year heritage in producing landmark sports cars for the road: the McLaren F1 road car, which was launched in 1992, set the world land speed record for a production car, and is regarded as one of the iconic sports cars of the modern age. The Mercedes-Benz SLR McLaren (2003 – 2009) … Read more