Polo and Advertising

“It Pays To Advertise” the slogan goes. Why? Because advertising sells. In a big way. So much so that, in the year 2011, thirty-six companies in the USA alone spent at least $ 1 Billion on their advertising budget. Advertising serves two major purposes. First, it allows the public to know that a product or … Read more

Poltrona Frau at 2014 imm Cologne Design Village

  An atmosphere inspired by the great Italian designer and architect Gio Ponti, strongly recalling the late 1960’s, filled the Poltrona Frau‘s space at 2014 Cologne Design Week. Gio Ponti designed the Dezza armchair for Poltrona Frau in 1965. Products from the new collection come in the colours of the Ponti tradition, evoking a Mediterranean atmosphere. … Read more

2014 imm cologne furniture & design fair: Absolute individuality is the trend

The International Furnishing Show in Cologne: the most important design hotspots.     The International Furnishing Show in the German city of Cologne is the key furnishing show in the world’s most important furnishing market. Right at the start of every year, it presents the latest international furniture and interior trends. The huge breadth and depth … Read more

Polo & The Automobile

The Golden Age of Sports has been described as that period of time from the 1920’s into the 1930’s when sports and sports heroes reigned supreme. The public followed their teams and individuals religiously, provided with details through newspapers and the then new technology of radio broadcasts. Coming after a devastating World War I, people … Read more

“Critics’ Choice LOUIS XIII Genius Award went to Ethan Hawke, Julie Delpy and Richard Linklater trio

The Broadcast Film Critics Association and LOUIS XIII Cognac, the world’s most esteemed spirit from the House of Rémy Martin, bestowed the second annual “Critics’ Choice LOUIS XIII Genius Award” to Ethan Hawke, Julie Delpy and Richard Linklater presented by actor Matthew McConaughey at the 19th annual Critics’ Choice Movie Awards ceremony. The writer-actor-director trio … Read more

Polo and Business – introduction

Sports used to be a healthy diversion for us. The amateur status was held in high esteem based on the ethos sana in corpore sano, meaning “a sound mind in a sound body.” In sports, professionalism was frowned upon. Somewhere along the line all that changed. Sports became big business. In 1968 the major tennis … Read more