Luxury Brands Status Index for Japanese and Chinese shoppers European luxury brands are warmly received by wealthy shoppers throughout Asia. These are the findings of the new Luxury Institute‘s Luxury Brands Status Index surveys. The report offers the rankings of dozens of luxury brands by high net-worth consumers from Japan and China. Respondents were 21 … Read more
Phillips has gotten wind of the Urban beekeeping trend as it has grown across the world and came up with a concept beehive that is very sleek and well-designed. Part of the initiative that includes the Microbal Home, the Urban Beehive is meant to allow everyone to glimpse the remarkable world of the honeybee. The … Read more
Press Release A new series of Luxury Brand Status Index (LBSI) surveys from the independent and objective New York City-based Luxury Institute reveals firsthand impressions and rankings of dozens of luxury brands by high net-worth consumers from the United Kingdom, France, Germany and Italy. Wealthy European shoppers evaluated each brand on quality, exclusivity, social status … Read more
E-Commerce Landscape Shifting Towards “New Luxury” Goods While many consumers remain focused on prestige pieces that will retain their worth, young consumers are racing to purchase “new luxury” accessories like high-priced handbags and shoes, according to a study just released by PM Digital, a New York-based digital marketing agency. This is among the findings in … Read more
L2, a think tank that conducts research on digital business innovation, has released its annual study on the most web-savvy designers. L2 Digital IQ Index reports provide brands with a benchmark to measure digital competence against peers. Developed by L2 founder and NYU Stern Professor Scott Galloway, the Digital IQ is a tool that scores … Read more
Interbrand, a leading brand consultancy, released its Best Global Brands report for 2011. The report is based on a unique methodology that analyzes three key aspects that contribute to a brand’s value: the financial performance of the branded products or services; the role of brand in the purchase decision process; the strength of the brand … Read more