Christian Lacroix – A brilliance of Branding in Unexpected Places

An article and video interview By Philippe Mihailovich. One of the greatest critical success factors for a brand, whether it be a mass market brand or a luxury, is the element of surprise. Of course, we all prefer pleasant surprises to shocks. Apple tends to surprise whilst Benetton chooses to shock. I must admit my … Read more

Golden Globes 2016: just rewards for The Revenant – and an incredible coup for The Martian

Alejandro González Iñárritu’s muscular, visceral movie deserves its four awards, but the Globes went a little more leftfield – and a lot more populist – when it came to the other winners

How viral cat videos are warming the planet

Datacentre web servers, such as those used by Google and Facebook, to blame for 2% of greenhouse gas emissions – about the same as air travel

The PoloTech shirt points the way to the next generation of activewear

Ralph Lauren’s PoloTech shirt debuts with Workout App. Ralph Lauren’s PoloTech shirt intersects the forefronts of performance technology and lifestyle fashion. Ralph Lauren continues to lead the fashion industry in wearable technology with the launch of this groundbreaking fitness shirt and the simultaneous introduction of a game-changing, adaptive workout app that uses detailed data to … Read more