The hottest fashion brands in Q2 2021: demand increase for dressier styles, as well as for travel and leisure items

  The pandemic is far from over, but consumers were in a very different mindset in the second quarter compared to the same period in 2020. According to The Lyst Index, a quarterly ranking of fashion’s hottest brands and products, searches for dresses increased 371%, sunglasses 198% and beachwear 192%, as the TSA reported the … Read more

Tech enabled non-tech luxury brands to achieve significant growth in most valuable brands rankings

  This year’s most valuable global brands list shows that brand building remains critical to securing growth. The world’s most valuable brands have experienced record growth according to the Kantar BrandZ Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany. The … Read more

Cannes is affirming its status as the first Luxury Tech Riviera

  Université Côte d’Azur, Launchmetrics, TikTok & the City of Cannes Partner to Launch the First Luxury Tech Riviera. How to use influence marketing in the luxury niche as mankind moves into the future to anticipate the norm in a post-covid world. The south of France to become home to the new academic and research … Read more

Why We Think 2021 is the year of Digital Marketing

  The past few years have made us realise how the Internet is such a breakthrough for business. This is why you will find that there are a lot of pop ups of different products as you will be gaming for real money. And, after the COVID outbreak, this has turned out to be one … Read more

Inspiring meaningful change: Female empowerment through the eyes of 12 female designers

    Each piece in this Net-A-Porter collection reflects designers’ personal interpretation of female empowerment. NET-A-PORTER, the world’s leading luxury etailer, celebrates International Women’s Day with community-first campaign #PowerToChange, in partnership with leading female designers and charity Women for Women International. Given the past year and the changes felt by all, it has never been … Read more

NBA and luxury lifestyle brand team up for the All-Star Game and unisex outerwear capsule

  Lifestyle brand Canada Goose announced a multiyear partnership with the National Basketball Association (NBA) that makes Canada Goose a Proud Outerwear Partner of NBA All-Star. In support of the partnership and timed to the NBA’s annual All-Star celebration, Canada Goose will develop an exclusive design collaboration each year for players and fans alike. This … Read more