Porsche x Tag Heuer to jointly approach both sports competitions and high-end products

    With this alliance, Tag Heuer and Porsche finally come together officially after decades of close encounters. Porsche and the Swiss luxury watch manufacturer Tag Heuer have joined forces in a strategic brand partnership. Within the framework of the holistic and long-term alliance, the premium manufacturers intend to jointly approach both sports competitions and … Read more

On its 70th anniversary, Jaguar restarts C-type, Jaguar’s first icon of Le Mans

  Jaguar Classic is creating a limited number of authentic new Jaguar C-type Continuations, eligible for historic racing, track and closed-road use. Continuation programme will allow Jaguar customers to purchase a new factory-built example of the ultimate 1953 Le Mans 24 Hours-winning C-type for the first time. Jaguar Classic is celebrating the 70th anniversary of … Read more

Virgin Hyperloop unveiled its all-new supersonic passenger experience

  Imagine being able to commute between cities that are currently hours apart in minutes – and the endless possibilities that opens up. Just months after their first passenger testing, Virgin Hyperloop today unveiled its vision for the future hyperloop experience. The newly-released concept video takes the viewer step-by-step through a hyperloop journey, from arriving … Read more

Thor star is the new global ambassador for BOSS. Another step in the casualization process of the BOSS brand

    Australian actor Chris Hemsworth (born 11 August 1983), best known for his role as Thor, is the first Hollywood star to be appointed new global brand ambassador for BOSS fashion brand. In this role, he will be the international BOSS face of the worldwide fashion campaigns planned for 2021 and 2022. Hemsworth has … Read more

How to Start a Business Online

  The first thing you need to do if you want to have a successful business is to look for the market first. Some people tend to think of a business idea, and they go out to get the product they want to sell. Well, that is not a good starting point. Rather, the best … Read more

The world’s leading luxury products group saw its revenue decline by 17%. What is the recipe for good resilience

  LVMH enters 2021 with cautious confidence and sets an objective of reinforcing its global leadership position in luxury goods. LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury products group, recorded revenue of 44.7 billion euros in 2020, down 17%. In a very turbulent context not only for the luxury industry, LVMH group showed … Read more