Burberry’s new AR Bag experience is simulating the in-store experience in a digital realm

  Burberry creates Augmented Reality Pocket Bag Experience. To mark the Spring/Summer 2021 launch of the Pocket bag, Burberry has created an augmented reality experience that allows users to design their own 3D Pocket bag sculptures, inspired by the maritime themes of its SS21 campaign. Named ‘In Bloom’, the collection takes inspiration from a modern … Read more

LVMH, Prada and Cartier develop the world’s first global luxury blockchain

  Aura is open to all luxury brands, not just the founders, and offers flexibility to support companies of varying sizes and adapt to individual needs. The objective of a global luxury blockchain is to provide high-end consumers with a high level of transparency and traceability throughout the lifecycle of a luxury product. LVMH partners … Read more

The new Ulysse Nardin’s UFO comes from both the future and the past

    Hanging in-between elements, the new Ulysse Nardin’s UFO comes from both the future and the past, in a shape of an unidentified floating object. The on-board chronometer is no simple timepiece but a voyage through clock-making’s history and a daring imagining of its future. To celebrate its 175th anniversary, Ulysse Nardin takes clockmaking … Read more

Zenith Explores High-Frequency in Colours with Defy 21 Felipe Pantone

  Swiss luxury watchmaker Zenith continues to push the limits of performance and design to the extreme for the trailblazers who forge their own path and leave a mark on time with the DEFY EXTREME, an all-terrain 1/100th of a second chronograph. Zenith is also continuing to express the notion of high-frequency precision through light, … Read more

The Met announced Costume Institute’s next major blockbuster exhibition – a two-part survey of American fashion

Costume Institute’s two-part exhibition will consider how fashion reflects evolving notions of identity in America. The Metropolitan Museum of Art announced plans for The Costume Institute’s next major exhibition: a two-part show on view from September 18, 2021 through September 5, 2022. Part One, In America: A Lexicon of Fashion – opening in the Anna … Read more

These versions of the double-sided Jaeger-LeCoultre Reverso showcase rare handcrafts in different combinations

  The double-sided case of the Reverso watch is unique in watchmaking. The watch was an opportunity for the artisans of Jaeger-LeCoultre’s Métiers Rares® (Rare Handcrafts™) workshop to unleash their skills in the art of decoration. Inspired by the decorative jewels worn in the 1920s, Jaeger-LeCoultre’s artistic team has created four exceptional Reverso models that … Read more