Rolls-Royce: Centenary Drive for Spirit of Ecstasy mascot anniversary

Rolls-Royce Centenary Drive for Spirit of Ecstasy mascot anniversary
Rolls-Royces Centenary Drive: 100 modern and vintage Rolls-Royces Drive Through London

The Spirit of Ecstasy – a mascot adorning the prow of all Rolls-Royce motor cars – has turned its centenary. Rolls-Royce is marking 100 years to the day since the “Spirit of Ecstasy” design was first registered as a trademark. The graceful flying lady hood ornament has adorned the prow of every Rolls-Royce model throughout the years.

To celebrate Spirit of Ecstasy centenary Rolls-Royce Motor Cars hosted the Centenary Drive of 100 historic and contemporary Rolls-Royce models from central London to Syon Park in west London. The cars taking part were carefully selected to represent the long history of the Rolls-Royce luxury brand.  Rolls-Royce motor car owners are members of a hardy tribe, not afraid of braving the weather to honour the machines  onto wich they lavish so much time, love-not least-money. The owners are an eclectic mix of ultra-weaalthy car collectors and enthusiasts who have skimped and saved to afford the cars of their dreams. 

The Map to Modern Luxury

THE CURATED CALENDAR

Discover the world’s most prestigious gatherings & exhibitions

A selection of current Phantom and Ghost models were driven by media and customer guests, while around 100 heritage vehicles supplied by the Rolls-Royce Enthusiasts Club took part.

Recommended Reading
Curated Content
Fall 2024 Luxury Industry Summary: From Trench Coats to Trendy Coffins
Recommended for you Fall 2024 Luxury Industry Summary: From Trench Coats to Trendy Coffins Continue Reading