Prada Pop-Up 24h Museum

24 h Museum at Palais d’Iéna in Paris

Prada is launching a 24-hour museum, which will pop-up on Tuesday January 24 for just one day. The ephemeral museum is designed by Milan-based artist and satirist Francesco Vezzoli with Rem Koolhaas’ think tank AMO.

Vezzoli’s boundary-breaking visual arts show is bound to enthral the fashion world when it kicks off with an invitation-only dinner on January 24 – before the space turns into an exclusive nightclub visible online at www.24hoursmuseum.com. The exhibition then opens to the public the following day.

“24 h Museum” will open on January 24 at the historical Parisian Palais d’Iéna, designed by Auguste Perret between 1936 and 1946, currently the house of the French Conseil Économique, Social et Environnemental.