New Perpetual 1908 Watch Is A Reference To The Date Rolex Trademark Was Officially Registered In Switzerland

With its latest creations, Rolex demonstrates its perpetual pursuit of excellence. @Rolex Perpetual 1908 watch.

New watches 2023: Rolex Perpetual 1908 – The new face of excellence

Elegant, classic and decidedly contemporary, the Perpetual 1908 immortalizes Rolex’s age-long daring spirit. Inheriting the brand’s historic codes as much as its numerous innovations in watchmaking, the new watch unveiled at 2023 Watches & Wonders Geneva event marks a new milestone in the brand’s pursuit of excellence. The conception and creation of this new luxurious model testify to the Manufacture’s comprehensive in-house expertise.

Inspired by an Oyster Perpetual from 1931, this completely new timepiece responds to the challenge of a slimmer watch according to the Rolex canon and heralds the arrival of the Perpetual collection, which redefines the traditional wristwatch in the avant-garde spirit of the brand. The name ‘1908’ is a reference to the date the ‘Rolex’ trademark was officially registered in Switzerland.

Promising superlative performance, the 1908 carves out a place for itself as a Rolex imbued with tradition yet exuding modernity.

Pioneering tradition and Sleek design

With the numerals 3, 9, 12 and its small seconds hand at 6 o’clock, the 1908 revisits the style of an Oyster Perpetual from 1931 and resolutely endows it with modernity.

Transparent case back

In 18 ct yellow or white gold, the particularly slim case is fitted with a transparent case back which allows the quality of the movement finishings to be admired.

A new calibre – the 7140

To drive the 1908, Rolex watch engineers developed calibre 7140, a completely new self-winding movement, with two centre hands and a small seconds at 6 o’clock. Five patent applications have been filed for this slim movement, entirely developed and manufactured by Rolex.

Fitted with the Syloxi hairspring, Chronergy escapement and Paraflex shock absorbers, it guarantees a power reserve of approximately 66 hours and offers outstanding chronometric performance (–2/+2 seconds per day).

Rolex Calibre 7140

To slim down the timepiece, the Rolex teams worked on reducing the thickness of the case by a third compared to the watches in the Oyster Perpetual collection, without sacrificing any of the movement’s performance. The calibre was designed to accommodate the stringent Superlative Chronometer demands of precision and reliability. Creating a slimmer case called for the development of innovative technical solutions, for example to perfectly master the assembly of the oscillator.

Dualclasp

Fashioned in 18 ct yellow or white gold, the new Dualclasp offers enhanced comfort in wear by adapting to the shape of the wrist. Consisting of two folding, symmetrical blades, it affords easy operation of the opening and closing mechanism, while guaranteeing secure closure of the alligator leather strap.