Minimally-invasive plastic surgeries – the most popular image boosters

Aging boomer population increased the demand for plastic surgeries
2011 proved to be a good year for plastic surgery
Breast augmentation remained the most popular operation

The US plastic surgery market continues to show significant growth – two years in a row. According to statistics released by the American Society of Plastic Surgeons (ASPS), 13.8 million cosmetic plastic surgery procedures (both surgical and minimally-invasive) were performed in the United States in 2011, up 5 percent since 2010. In addition, 5.5 million reconstructive plastic surgery procedures were performed last year, up 5 percent.

“While the rate of economic recovery in the US is still uncertain, 2011 proved to be a good year for plastic surgery. Consumer confidence was up, auto sales rose 10 percent, so it is not surprising that we would also see increased demand for plastic surgery procedures,” said to AFP American Society of Plastic Surgeons president Malcolm Roth.

Breast augmentation remained the most popular operation, up four percent to 307,000 procedures last year, said the annual data from the American Society of Plastic Surgeons.

Facelifts made it to the top five for the first time since 2004, ousting tummy tucks for fifth place after nose reshaping, liposuction, and eyelid surgery.

Among men, a surgery to remove the double chin effect of extra neck skin nearly doubled in 2011 over a year earlier, with 21,000 such procedures.

Lip augmentation also rose 49 percent to more that 25,000 procedures performed.

The top five surgical procedures were:
• Breast augmentation (307,000 procedures, up 4 percent)
• Nose reshaping (244,000 procedures, down 3 percent)
• Liposuction (205,000 procedures, up 1 percent)
• Eyelid surgery (196,000 procedures, down 6 percent)
• Facelift (119,000 procedures, up 5 percent)

Roth said the rise in surgical procedures, up two percent over a year earlier to 1.6 operations, “reflect the demands of an aging boomer population.”

However, the overall growth in the industry is being driven by minimally-invasive procedures, which rose six percent to nearly 12.2 million procedures in 2011.

Botox injections, soft tissue fillers to remove laugh lines and wrinkles, chemical peels, laser hair removal and microdermabrasion were the most popular image boosters for Americans.

The top five surgical procedures were:
• Breast augmentation (307,000 procedures, up 4 percent)
• Nose reshaping (244,000 procedures, down 3 percent)
• Liposuction (205,000 procedures, up 1 percent)
• Eyelid surgery (196,000 procedures, down 6 percent)
• Facelift (119,000 procedures, up 5 percent)

Cosmetic minimally-invasive procedures increased 6 percent, with nearly 12.2 million procedures in 2011. The top five minimally-invasive procedures were:
• Botulinum toxin type A (5.7 million procedures, up 5 percent)
• Soft tissue fillers (1.9 million procedures, up 7 percent)
• Chemical peel (1.1 million procedures, down 3 percent)
• Laser hair removal (1.1 million procedures, up 15 percent)
• Microdermabrasion (900,000 procedures, up 9 percent)

Soft tissue fillers like hyaluronic acid (Restylane, Juvederm Ultra, etc.), calcium hydroxylapatite (Radiesse), and fat injections experienced some of the largest growth in the minimally-invasive market during 2011. More than 1.3 million hylauronic acid procedures were performed in 2011, up 9 percent; 286,000 calcium hydroxylapatite procedures, up 36 percent; and 68,000 fat injections, up 19 percent.

Reconstructive plastic surgery, which improves function and appearance to abnormal structures, increased 5 percent in 2011.
The top five reconstructive procedures were:
• Tumor removal (4.2 million, up 3 percent)
• Laceration repair (303,000, down 15 percent)
• Maxillofacial surgery (195,000, up 125 percent)
• Scar revision (175,000, up 9 percent)
• Hand surgery (120,000, up 13 percent)

The plastic surgery market continues to show significant growth – two years in a row. According to statistics released by the American Society of Plastic Surgeons (ASPS), 13.8 million cosmetic plastic surgery procedures (both surgical and minimally-invasive) were performed in the United States in 2011, up 5 percent since 2010. In addition, 5.5 million reconstructive plastic surgery procedures were performed last year, up 5 percent.