Mercedes Benz resurrecting its defunct uber-luxury Maybach brand

Maybach resurrected.

Mercedes Benz has confirmed its resurecting Maybach brand which ceased production in 2012. With the name Mercedes-Maybach, the brand represented by the three-pointed star is now broadening its offering in the exclusive top segment of the market with a new sub-brand, “whose individual and prestigious exclusivity will appeal to status-conscious customers’. The new Mercedes-Maybach S 600 will be based on the current flagship S-Class luxury sedan, already one of the best cars in the world in terms of comfort, safety and hi-tech features.  With more than 100,000 units sold in its first full year of availability, it is even the best-selling S-Class ever.

“The Mercedes-Benz brand stands for the aspiration to deliver ‘The best’ in terms of products, technology and services. For us, this means that we offer our customers vehicles that, by virtue of their different characteristics and specific flair, are able to fit in with all sorts of individual lifestyles. In the S-Class segment in particular, customers have very high expectations with regard to exclusivity and individuality. Mercedes-Maybach enables us to fulfil these desires in the exclusive top segment of the market,” said Jens Thiemer, Head of Marketing Communications for Mercedes-Benz passenger car.

As well as a big reveal in America at the LA motor show on November 18 the car will also be launched simultaneously at a special event in Guangzhou, China, according to AFP.

Some of the features that distinguish Mercedes-Maybach S 600 from the standard-production models include extra spaciousness, special seats and lavishly designed, prestigious interiors offering extensive scope for individualisation.  The Mercedes-Maybach S-Class melds the perfection of the best automobile in the world, the S-Class, with the exclusivity of Maybach. In a further move, the Stuttgart-based manufacturer of premium automobiles will start 2015 by launching a new nomenclature, the system used for the designation of its various model series and engine types, so providing its customers with a simple and transparent way to find their bearings around its ever-growing portfolio of models.