Maison Lancome announced Academy Award winning actress Lupita Nyong’o as its new brand ambassadress.
31-year-old Lupita Nyong’o has taken the world by storm. She received an Academy Award in the category of “Best Supporting Actress” for her moving portrayal of Patsey in Steve McQueen’s acclaimed film 12 Years a Slave–making her the fourth Academy Award winning Lancome ambassadress.
Her performance also won her many other prestigious awards worldwide, including the Screen Actors Guild Award, the Independent Spirit Award, NAACP Award, as well as the 2013 Hollywood Film Awards’
“New Hollywood Award.”
“I am truly honored to join the Maison Lancome, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself,” confided Lupita Nyong’o. Joining Julia Roberts, Kate Winslet, Penelope Cruz, and the recently appointed young actress Lily Collins, Lupita Nyong’o will be seen this summer in campaigns shot by star photographers Mert Alas and Marcus Piggott.
“Both talented and committed, true to her African beauty, and showing a great curiosity and open- mindedness in her career choices, Lupita is by essence the Lancome woman,” stated Francoise Lehmann, General Manager of Lancome International. “A strikingly beautiful and intelligent woman, serenely but strongly living her life her own way, Lupita has this special kind of aura both enlightening and deep.”
“Lupita’s authentic inner and outer beauty, her exquisite grace, and true confidence represent today’s modern woman. Having Lupita as a Lancome
ambassadress will help support our mission in the U.S. market which is to speak to all women. Herrising star status is like a blooming rose; she is elegant and has an undeniable brilliance,” added Xavier Vey, President of Lancome USA.