Justin O’Shea to write a new chapter in the story of Brioni

Justin O’Shea was appointed Creative Director at Brioni.

Brioni, the Menswear couture house owned by French luxury group Kering, announced the appointment of Justin O’Shea as new Creative Director. O’Shea will assume the responsibility for the House’s collections and image effective from April 1st 2016. He joins from the online retailer mytheresa.com where he most recently held the position of fashion director.

‘I am deeply honored to undertake this new challenge for such prestigious and celebrated menswear house. It is with great excitement I am looking forward to write a new chapter in the story of Brioni,’ said Justin O’Shea.

‘I am very confident Justin O’Shea’s creative direction for Brioni will be instrumental to strengthen our core values and continue to drive dynamism and innovation into the brand heritage. Justin has showed an accurate understanding of the company’s DNA and historic roots and an assertive approach on how to make those values relevant for the brand today,’ stated Gianluca Flore, Chief Executive Officer of Brioni.

‘I join Gianluca in welcoming Justin O’Shea as Creative Director of Brioni. An unconventional profile for such a position, Justin brings a holistic approach and strong business understanding. I believe his vision will accurately translate into this role and add a distinctive signature to the House,’ added Grita Loebsack, Chief Executive Officer of Kering’s Luxury – Couture & Leather Goods Emerging Brands.

Under the leadership of CEO Gianluca Flore, Brioni develops and manufactures sartorial ready-to-wear, leather goods, shoes, eyewear and fragrance, in addition to the Su Misura – made-to measure – service. Brioni products are distributed globally through directly-owned boutiques and a network of selected department stores. The company is part of Kering group, a worldwide leading Luxury and Sport & Lifestyle group.