HUGO Spring 2013

HUGO Spring 2013 campaign

Spring is already in the air. At least from a fashionista’s point of view, says Hugo Boss. The fashion house treats us with an exclusive preview of the HUGO Spring 2013 campaign starring top Estonian model Karmen Pedaru and Sean O’Pry. The collection is inspired by the fusion of reality and the cyberspace and the womenswear can be best described as swinging 60s looks of the 21st century.



Karmen Pedaru‘s sporty and sexy look fits perfectly to the futuristic and Pop Art inspired designs. Before Karmen’s career took off, she was successfully playing soccer, basketball and handball. By now the 22-year-old is a pro on the runway and in front of the camera airing sportiness and elegance,” said the fashion house.



On December 26, the luxury fashion house unveiled pieces from its Hugo Boss spring 2013 collection focused on fluidity and extra-light material.