How L’Oreal conquers India

As everyone in Europe is struggling to impose its own luxury in China and India, the biggest groups are understanding that luxury for a few roupees could be much more interesting if you can reach millions of people. L’Oreal is reviewing his strategy and wants to reach all Indian, men and woman, as men are also using make up in India.
From Bombay to Delhi, that poster was everywhere from the walls in the subway to busses. The difference between this pencil with ordinary Indian pencil, color will stays on the skin for 6 hours, a must in such humid weather.