Gucci’s DIY personalization service extended for jackets, shoes, and bags

Gucci DIY service in the Gucci Milan Montenapoleone store

Gucci expanded its ultimate personalization service DIY for jackets, shoes and bags. During Milan men’s fashion week, the windows of the Gucci Montenapoleone store in Milan were dedicated to the new customization services for tailoring, jackets and shoes.

The customized men’s tailoring allows customers can create their own suit choosing from a wide range of fabrics and buttons, selected by Alessandro Michele. Symbols from Alessandro Michele’s design canon—a heart with a dagger, a flower, a bee, and the snake can be embroidered onto shirt cuffs or collars. Initials can be embroidered on cashmere and wool knits together with a Gucci symbol.

Evening wear suits can also be customized courtesy of the Gucci DIY service Revealed inside a Gucci DIY tailored jacket a customized silk foulard lining, featuring a chevron pattern. The GucciDIY service extends to Alessandro Michele’s tailored embroidered jacket.

Evening wear suits can also be customized, including an optional printed internal waistband, and silk foulard lining in the jacket.

The new Gucci DIY service includes customizable details on embroidered tailored, denim, leather and silk jackets. Customize an embroidered 14 oz. Japanese denim jacket with a light or dark wash, silk or shearling lining, a lineup of diverse patches and a monogram letter appliquéd to the sleeve. Here a look at the styles.

A customized Gucci DIY suit - Symbols from Alessandro Michele’s design canon can be embroidered onto shirt cuffs or collars

Gucci DIY service in the Gucci Milan Montenapoleone store 2016 Milan Fashion Week-2luxury2

The GucciDIY service extends to Alessandro Michele’s tailored embroidered jacket.

An embroidered patch letter on the chest of a silk bomber jacket with stripe Web trim.

An embroidered patch letter on the chest of a silk bomber jacket with stripe Web trim.

A leather biker jacket with studs and hand-painting by Alessandro Michele can be customized with types of leather and patch initials courtesy of Gucci DIY.

A tailored jacket embellished with embroidered patches on the back.

On a studded leather jacket, an embroidered patch letter is positioned on the sleeve
On a studded leather jacket, an embroidered patch letter is positioned on the sleeve.

Gucci DIY service in the Gucci Milan Montenapoleone store-Customers can also design their own Gucci Dionysus bag
Customers can also design their own Gucci Dionysus bag. Gucci DIY will extend to other flagships in major fashion cities and other products from the House including the Ace sneaker, Princetown slipper and men’s made-to-order suits.

A leather biker jacket with studs and hand-painting by Alessandro Michele can be customized with types of leather and patch initials courtesy of Gucci DIY.

Gucci DIY service in the Gucci Milan Montenapoleone store-Initials can be embroidered on cashmere and wool knits together with a Gucci symbol Gucci DIY service in the Gucci Milan Montenapoleone store 2016 Milan Fashion Week A tailored jacket embellished with embroidered patches on the back A customized Gucci DIY suit.