Gone Surfin’: A celebration of surf culture in 171 exclusive pieces of clothing for men



A nod to the rich history and tradition of surf culture across the globe.

Mr Porter, the award-winning global online retail destination for men’s style, launched Gone Surfin’, a series of exclusive capsule collections that honour the global surf culture.

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Gone Surfin’, features 15 brands with 171 exclusive pieces of clothing, shoes, accessories and lifestyle items from ahnah, Birdwell, Faherty, Go Barefoot, James Perse, Miansai, Mollusk, Noon Goons, Outerknown, Peyote Bird, Pilgrim Surf + Supply, Reyn Spooner, Saturdays NYC, Sonic Editions, and The Elder Statesman. The series of capsules are rounded out with a curated selection of natural skin care product from Salt & Stone, as well as Mr Laird Hamilton’s book, and Fuel Up.

Each collaborator has tapped into their own unique take on the surfer style and spirit, and together, they comprise MR PORTER’s nod to the ritualistic sport and defining subculture.

“In our celebration of surf culture, we collaborated with an expansive and defining group of surf-minded partners, each with their own unique voice, history and engagement with the surfing lifestyle. The collection is wide-ranging and the appeal is universal; both for our customers who are surf zealots through to those whole like to embrace the casual style,” said Sam Kershaw, Buying Director, Mr Porter.

“Gone Surfin’ is a celebration of sunsets spent on sandy shores and sunrises catching rolling waves, as well as the free- and-easy style surfing has inspired both on and off the board. A throwback to the lazy, hazy days of the sport’s golden age, it’s about pressing pause and embracing hang-10 living – even if you can’t get to the beach,” shared mrporter.com.

The luxury online retailer launched Gone Surfin’ capsule with a global creative campaign featuring South African surfer Mr Mikey February.

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A Guide To A Better Day

Last month, Mr Porter launched its latest book with London-based publisher Thames & Hudson. The Mr Porter Guide To A Better Day is a handsomely designed instruction manual to help men live effortlessly and elegantly in the modern world.

The Mr Porter Guide To A Better Day covers all aspects of a typical 24-hour period – and beyond – featuring practical how-to-guides, helpful tips, tricks and insights for enhancing life’s daily diurnal rituals. The new book navigates everything from one’s morning routine to exercise, grooming, work, mental health, style and travel, alongside expert advice on topics including how to talk to your personal trainer and how to get a good night’s sleep. The book also features profiles, interviews and insider tips from the world’s most interesting and thoroughly well-put-together men, including Messrs Tom Ford, Virgil Abloh, Jon Hamm, Laird Hamilton and Francis Mallmann.

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