Digital luxury experience – Ralph Lauren’s mobile website

Lifestyle brand Ralph Lauren has launched a new mobile-optimized site that now includes content such as its branded magazine, a style guide using recent campaign images and backstage videos.

Ralph Lauren is inviting its Web site visitors to shop the new Ralph Lauren mobile site through an animated advertisement on its homepage. The new mobile site is clean, easy to navigate and convenient to browse while still offering a substantial amount of additional content.

via luxurydaily.com