Research has shown that an AR experience allows consumers to form more accurate expectations, therefore increasing confidence in purchasing decisions and shortening the sales cycle.
A new mobile augmented reality (AR) app will bring a home’s virtual staging images from 2-D perception into augmented reality. Curate by Sotheby’s International Realty, powered by roOomy, intends to revolutionize the homebuying and selling experience. The new platform is the first real estate-branded augmented reality app.
The app was built with ARCore, Google’s AR Software platform, and is powered by roOomy, the leading virtual staging technology platform specializing in 3D/AR/VR content creation and application development. Curate by Sotheby’s International Realty allows consumers to visualize a house as their own before purchase, thereby curating the homebuying experience. Working closely with Google in the run up to ARCore’s release, the Sotheby’s International Realty brand is the first real estate brand to launch and implement a virtual staging AR app.
Curate by Sotheby’s International Realty is taking virtually staged images from a flat, 2-D screen into the house itself through the power of AR. The app also features a curated selection of AR interior designs, ranging from modern living rooms to traditional dining rooms that provides the consumer with the opportunity to immediately swap among these styles, something physical staging could never accomplish.
Curate by Sotheby’s International Realty app features: visualization, and recollection.
Any property can be transformed through a curated selection of AR furnishings and décor sets. The app has screenshot capabilities, allowing viewers to capture and store the images of AR furniture sets placed within the visit.
Virtual home furnishings can be clicked for more information about the product, including a link to exit the app and be directed to a retailer’s website. All furniture is shown to-scale and provides accurate room dimensions, ensuring furniture viewed in the app will be a fit, making purchasing and moving into a new home easier on new home buyers.
Curate by Sotheby’s International Realty is available for download in the Google Play Store.