Picasso, Chagall, Andy Warhol, Salvador Dali, Francis Bacon, Jeff Koons, Keith Haring, Lucien Freud, Anish Kapoor, Chinese calligrapher Gu Gan, and Prince Charles, all have in common the design of a Chateau Mouton Rothschild wine label. As compensation, the greatest artists and personalities around the world were paid with ten cases of precious Mouton Rothschild wines produced at the chateau estate in Pauillac in the Medoc.
Alongside the existing Museum of Art in Wine, Chateau Mouton Rothschild announced plans to open in June a museum that will house the collection of wine labels. Since 1981, the collection of wine labels was included in the travelling exhibition Mouton Rothschild: Paintings for the Labels which traveled to 42 cities.
This will be the first time that all original artworks commissioned for the labels, first by Baron Philippe and now Baroness Philippine de Rothschild, will be on display at the estate expecting 50,000 visitors per year once the chateau reopens in late June, announced Decanter.com
‘The art work created for every label from 1924, and then 1945 to 2010, will be on display,’ Baroness Philippine told Decanter.com. ‘The exhibition will be housed at Mouton, but will continue to visit other cities for temporary exhibitions as it has done in the past. The exhibits within the Museum of Art in Wine have been kept as they were before the renovation work and a new space is being dedicated to this major collection.’