L2 DIGITAL IQ INDEX : European Niche Fashion

L2’s inaugural study of European fashion brands reveals that the digital competence of the continent’s niche fashion brands lags that of their larger, more established global fashion peers. The ranking measures the digital aptitude of 46 European niche fashion brands with annual turnover between €25 million and €250 million. Brands were measured on 350 data … Read more

Marc Jacobs Samples of spring/summer 2012 collection stolen

The Marc Jacobs PR team cancelled its press day in London due to the theft of the spring/summer 2012 collections during its transfer from Paris. The 7ft size-six proportions samples from next season that probably haven’t gone into distribution yet disappeared. The fashion pieces will end up in a bin bag, because he/she sure isn’t … Read more

The largest Burberry flagship in South-Eastern Europe to open in Bucharest in March 2012

The first Burberry store in Bucharest to open in March 2012 The first Burberry store in Romania and the largest in South-Eastern Europe will open in Bucharest on March 2012. Situated on Luterana street, the 440 square meters space was chosen including for the possibility of a 1,000 meters facade. The largest Burberry store in … Read more

100%.RO – French designer Philippe Guilet puts ethnic Romania on catwalk

Sheepskin skirts and delicate bead embroidery shone on a Bucharest catwalk in a one-of-a-kind ethnic fashion show blending the skills of a French designer and centuries-old Romanian handicraft. The vibrant display was meant to counter some of the negative labels sticking to this country, often dismissed as a drab post-Communist outback, but in fact a … Read more

Brazil: Online — but Not Shopping There Yet

Online Shopping Grows Slowly in Brazil Brazil has clearly embraced the online universe, with one in every three people having access to the Internet. But that figure is not translating into online luxury sales for social and economic reasons. “The market is still very much on the initial phase of development,” says Carlos Ferreirinha, the … Read more