Category: Beauty - Page 226

From catwalk to checkout: how Burberry is trying to reinvent retail

December 25, 2019September 25, 2016 by Editorial Team

The raincoat maker caused a stir at London fashion week by using its shows to sell to customers immediately – not making them wait for designs to hit stores

Les Fontaines Parfumées in Grasse to bring the best of French know-how in haute parfumerie

September 23, 2016September 23, 2016 by Editorial Team

LVMH’s owned Louis Vuitton and Christian Dior innaugurate new maison dedicated to luxury perfume in Grasse, France. Grasse has always been synonymous with perfume excellence and is the only place in the world that brings together the singular expertise of flower growers, artisans and perfumers. Here, Louis Vuitton and Christian Dior luxury houses are establishing their creative … Read more

Very Personal Care for Exceptional Hair. Hair as an intimate signature of identity

September 21, 2016 by Editorial Team

A New Promise of “Very Personal Care for Exceptional Hair.” Already seen as THE luxury hair care brand, today the brand is going even further, or perhaps we should say “closer” towards a more individualized experience.

Hair is an intimate expression of one’s identity, revealing moods and emotions. Because women today see their hair as a constant statement style of their personality, professional luxury haircare brand Kérastase worked hand-in-hand with legendary portrait photographer Peter Lindbergh to capture this new focus of personalization. Through his lens, new brand heroines are revealed. Three, strong, engaged women: activists and supermodels c and photographer, writer, and stylist Margaret Zhang, illustrate the “Very Personal Care for Exceptional Hair” concept.

“I think that hair is an extension of your personality”, says Margaret Zhang. “Your hair says even more about your personality and your character than your clothes do.”

“Hair needs to be taken care of in the most special and healthy way. That is what ‘very personal care’ means to me,” says Toni Garrn. “I truly believe that Kérastase gives women beautiful, healthy hair, which is why I’m genuinely excited to be working with them.”

This new visual campaign is the starting point of the brand’s reinvention to support the new “very personal care” mission.

“Very Personal Care for Exceptional Hair,” defines a new standard of excellence where bespoke is the new luxury and the art of personalization is the Kérastase signature,” explains Kérastase, unveiling new details about its personalization projects. The brand is offering more personalized, exclusive services including the opening of Kérastase Institutes in major world capitals, destination travel retail boutiques in key airports. Through innovative, hyper-segmented product launches, backed by Advanced Research expertise, the hair beauty powerhouse is addressing the micro-needs of diverse, sophisticated customers. The company also announced a completely redesigned and more responsible product packaging. A lighter, more elegant silhouette reflects the modernity of the consumers as well the brand’s commitment to responsible luxury, saving an estimated 45 tons of plastic per year on the restyled cap alone.

As a dedicated partner to hairdressers since its creation in 1964, Kérastase’s in-salon hair diagnostic, ultra-personalized products and sensorial rituals are exclusively available in just 1% of the world’s salons.

https://www.youtube.com/watch?v=Vu_kvCpXoGw

Grace: The American Vogue Years. An unseen window into the most influential of fashion projects

September 21, 2016September 21, 2016 by Editorial Team

The legendary stylist’s greatest works in two beautiful volumes. The slipcased hardback is the perfect coffee-table book. Grace Coddington, the taste-maker who has shaped contemporary fashion since her Vogue career began in 1968, is presenting some of the world’s most famous fashion shoots in her new book. Published at Phaidon, the global publisher of books … Read more

Exclusively for the 25th anniversary: Bobbi Brown’s City Collection

September 13, 2016 by Editorial Team

Exclusively for the 25th anniversary, Bobbi Brown introduces a collection of limited edition palettes celebrating three iconic fashion cities.

In celebration of 25 years of “be who you are” beauty at Bobbi Brown, the American professional makeup artist and the founder and CCO of Bobbi Brown Cosmetics, has collaborated with illustrator Richard Haines for the an exclusive line of palettes.

Since Bobbi Brown launched a range of ten lipstick shades 25 years ago, her brand has become a symbol the world over; creating flattering and natural-looking products to help showcase your natural beauty.

To celebrate the anniversary, Bobbi Brown Cosmetics introduced the City Collection, exclusive to harrods. Grounded in a simple idea: be who you are, the limited edition top-end range features three eye and cheek palettes and limited-edition shades of the popular Long-Wear Gel Eyeliner and Luxe Lip Color. Taking inspiration from Bobbi’s favourite cities – London, New York and Paris – the colours take their cue from cosmopolitan charismatic characters.

“From the cool New Yorker to the fashionable Brit to the chic Parisian, the limited edition makeup palettes and hand- picked shades inside perfectly capture what I love about each city,” explained the world-renowned makeup artist and creator of universally-flattering foundations, eye shadows and mascaras.

Sought-after illustrator Richard Haines has created beautiful sketches inspired by the cities to adorn each palette.

A navy eye shadow has been chosen for a trend-led Brit, understated nudes for the effortless New Yorker, and grey hues for the elegant Parisian. For the eyeliner and lip colour, opt for suitably representative shades: Union Jack for London, Dark Chocolate for New York and Parisian Red.

This Fall saw also the launch of Bobbi’s new Retouching Wand. This “magic wand” is not quite a foundation, but more than coverup. This unique formula seamlessly and invisibly evens out skin for a retouched yet natural look.