BMW and K2 bring new ski design on the slopes

The BMW Concept K2 Powder Ride: Limited Edition Ski for the BMW X1 Edition Powder Ride with a fox as central motif

BMW is “rocking” the slopes this winter with an new limited-edition ski design. Agility, manoeuvrability and smartness – these are the qualities of the red fox that elegantly extends as a central motif over the entire length of the rocker ski. The sporty sliders were designed by DesignworksUSA, a BMW Group subsidiary, in collaboration with the ski and sports equipment supplier K2. “The design combines the characteristics of the automobile and the world of winter sports,” said Laurenz Schaffer, President of BMW Group DesignworksUSA. “Dynamics and emotion have been newly interpreted in the design.”

As a design icon, the fox represents the metaphor of the compact Sports Activity Vehicle (SAV) and, combined with distinctive x-shaped lines and the two brand logos, underscores the commonalities of the two companies. As a deliberate contrast to the discreet basic colour, the colour red is reminiscent of the BMW Concept K2 Powder Ride show car, which celebrated its world premiere at the 2012 Los Angeles Auto Show. A further element was taken from the automotive world: The running surface of the ski bears an illustration of a tyre track.