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@El Septimo Showcases its Creativity by Introducing a Masterpiece that the World Has Never Seen

El Septimo Unveiled the World’s Most Luxurious Ashtrays

El Septimo, known for its luxury cigars, has once again captivated the world with its latest creation—The World’s Most Luxurious Ashtrays.

During last year’s PCA Convention & Trade Show, El Septimo made waves with a trio of lighters valued at an astounding $5.5 million each. This year, the company has unveiled a trio of ashtrays, each priced at an astonishing $10 million. These ashtrays, known as the El Septimo Masterpiece Ashtrays, are true works of art, inspired by different collections within the El Septimo cigar portfolio.

Zaya Younan, the CEO of El Septimo, revealed that each ashtray weighs around 8kg (17.64 lbs.) and is adorned with 400-500 carats of precious stones. The ashtrays may have a total weight of 8kg, but each one contains an impressive 2kg (4.41 lbs.) of gold. This combination of precious stones and gold elevates the ashtrays to unparalleled levels of luxury.

The Emperor Collection ashtray pays tribute to Napoleon, featuring a detailed depiction of the French leader riding a horse. Cast in 18k gold, this ashtray boasts a staggering 440 carats of VS diamonds, rubies, and sapphires, exuding opulence and grandeur.

The Sacred Art Collection ashtray showcases the epic battle between Saint Michael, the archangel, and the devil. Crafted from 18k solid gold, this ashtray is embellished with a total of 425 carats of diamonds, rubies, and sapphires. It is a testament to the brand’s commitment to intricate detailing and exquisite craftsmanship.

The Zaya Collection features the largest ashtray among the trio, adorned with two majestic lions on each side. This ashtray not only impresses with its size but also with the sheer weight of precious stones it carries. It boasts an astounding 486 carats of VS diamonds, rubies, and sapphires, all set in solid 18k gold.

@El Septimo Sacred Art Collection

CEO Zaya Younan shared his vision behind these remarkable creations, stating, “We wanted to stretch our imagination and creativity by designing a product that the world had never seen, and a product that will always be remembered as the Best-of-the-Best.” El Septimo’s design team, based in Paris, worked tirelessly to bring these extraordinary ashtrays to life, which were then expertly produced in Italy.

In addition to these $10 million masterpieces, El Septimo has expanded its catalog with 30 ultra-luxe cigar accessories.

This includes seven torch lighters, seven cutters, and seven ashtrays branded after the Emperor and Sacred Arts Collections. These accessories showcase the same level of luxury and attention to detail as the master ashtrays, albeit at a more accessible price point. Limited to only 500 units each, these accessories are sure to be highly sought after by discerning cigar aficionados.

El Septimo’s entrance into the U.S. market has already made significant waves, with partnerships with renowned brands like ST Dupont and recognition from esteemed publications such as Robb Report’s Best-of-the-Best Cigar 2023.

El Septimo is releasing 30 new limited-edition cigar accessories, all in extension to its best-selling lines of cigars, the Sacred Arts and Emperor Collections. This includes 7 new triple-torch lighters and 6 new soft dual-flame lighters jointly designed between El Septimo and ST Dupont, as well as 7 new high-end cigar cutters and ashtrays. Only 500 pieces of each new limited-edition piece will be produced.

@El Septimo Zaya

“The industry needs a collection of luxury products that work well and excite consumers. We saw the need for this and over the last few years, our design team in Paris has been working around the clock to create these beautiful products. We wanted to show the industry what bright minds can do and create an excitement that forces this 200-year-old industry to respond and elevate itself, and not just continue creating boring products or cigars that taste alike,” says Zaya Younan, CEO of El Septimo Geneva.

“During the last three years that we have entered the U.S. market, we have introduced 20 new lines of cigars and 45 new lines of cigar accessories. We are excited about the growth ahead of us and now we know exactly what good we can do for this industry. In the end, consumers will benefit from our creativity and hard work,” finishes Younan.

The new accessories are produced after El Septimo’s best-selling lines, the Sacred Arts and Emperor Collections. Under the Sacred Arts Collection, accessories will be designed after “Van Gogh” and “Raphael,” and under the Emperor Collection, accessories will be dedicated after Emperors Augustus, Napoleon, Alexander, Yao and Vartan, a new line dedicated after the great ancient ruler of Armenia.

@El Septimo

@El Septimo