A ‘statement’ cellar that would do justice to a prized 3,000 bottle wine collection

Intelligent custom wine cellar cabinetry inspired by and designed for the discerning wine collector.
A jewel of a wine collection finds the perfect home in this luxury wine cellar by Revel.

“Home is where the wine is,” said one Memphis tech entrepreneur envisioning his dream home, his prized 3,000 bottle wine collection was foremost in his mind. Wine cellar designs typically emerge after the home is built, not before. “Not knowing what the costs to cover my pet project would tally, yet determined to design a cellar worthy of my collection, I kept the wine cellar separate from the cost of building the home so it would not be part of my contractor’s meticulous budget,” says Craig Weiss, Vice President/Partner of Tower Ventures in Memphis.

With the investment value of his wine collection surpassing the cost of the cellar considerably, Mr. Weiss had all the
more reason to seek out the best in wine cellar design. Through research online, he found that Revel Cellars had been
cited by Forbes.com as the builders of “the world’s best wine cellars.” He also saw a Wine Spectator article about a
collector in London who had discovered the Michigan-based cellar specialists during his own quest to build a custom
wine cellar. “I soon realized that the unique designs offered by Revel would best suit the needs of my collection,”
adds Weiss.


70 percent of the precious wine collection is viewable at a glance.
A stunning mix of brick, stone and Fijian Mahogany comprises the inner sanctum of this Revel wine cellar. Warm LED accent lighting highlights the wine nestled in the sliding drawers and rotating wine wheels. Solid mahogany ceiling beams dramatically tie the wine cabinetry into the gracious setting.

His collection includes multiple vintages from prestigious producers such as Dominus, Far Niente, Continuum, Harlan
and Opus One from Napa Valley and some iconic Italian gems including Sassacaia and Ornellaia. Most importantly for Mr.
Weiss, the cellar protects the significant investment his collection represents. He states, “For me, it’s not just about aesthetics. The sliding drawers and rotating wheels allow me to view my collection without ever actually touching a bottle. And minimizing the handling of the bottles means reducing the risk of breakage or damage to the labels.”

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