JW Anderson x YOOX celebrated two decades since the first click.
YOOX celebrates 20 years with JW Anderson x YOOX.
The love story between YOOX and JW Anderson isn’t new: in 2011, JW Anderson was one of the first participants in The Next Talents, a showcase created by YOOX and Vogue Italia. And since this early accolade, JW Anderson has evolved into an internationally renowned and award-winning fashion house, acclaimed for its playfulness, innovation and inclusiveness.
A multi-award-winning brand, Anderson was awarded ‘Menswear Designer of the Year’ and ‘Womenswear Designer of the Year’ at the 2015 British Fashion Awards: a first in fashion history. So it’s fitting that YOOX celebrates the Britishness in YOOX NET-A-PORTER’s DNA by partnering with the Northern Irish provocateur on new capsule collection: JW Anderson x YOOX.
Beyond seasons. Beyond trends. Beyond genders: A one-of-a-kind capsule collection for YOOX.
Jonathan Anderson, the founder and creative director of London-based luxury brand JW Anderson, partners with YOOX online retailer.
The Map to Modern Luxury
THE CURATED CALENDAR
Discover the world’s most prestigious gatherings & exhibitionsTo celebrate YOOX’s 20th anniversary, Jonathan Anderson has looked back through the JW Anderson archives, pulling on familiar themes and codes to create a one-of-a-kind capsule collection for YOOX.
The silhouettes, colours and fabrics of JW Anderson x YOOX speak to JW Anderson’s inherent Britishness. A muted aristocratic elegance runs through the designs in warm khakis, browns and greys. Felt loafer mules offer casual, comfortable, chic footwear. And the look is completed with a signature bag. Throughout, male and female looks combine in a conscious cross-pollination.
The collection’s corduroy trench coat touches on an essential element of the JW Anderson’s heritage: patchwork has been a recurring theme since the beginning. JW Anderson has always challenged binary notions of gender, and this literal patching together of fabrics and textures illustrates a freedom beyond binary choices. A pleated skirt and shirt dress with incongruous, asymmetrical lines signal a shared vocabulary as cultural agitators.
YOOX kicked off their 20th anniversary celebrations with #SHARETHELOVE – a pioneering AI-powered experience
Harnessing the infinite potential technology has to form connections, SHARE THE LOVE uses AI – a technology YOOX has been pioneering since the launch of its AI-powered line 8 by YOOX, and virtual styling suite YOOXMIRROR, 2 years ago
Elevated by the use of these AI algorithms, the YOOX “Love Machine” will identify and unite customers through their shopping preferences, dream-boxes and shared style affinities. Once identified, they will be matched with 10 others, receiving their social media handles and inviting them to connect with YOOX’s digitally-minded fashion community.
