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Mikimoto Eau de Parfum – luxury jewelry brand’s first foray into the bespoke fragrance category

 

@Mikimoto Eau de Parfum

Launched in the U.S. this week, Mikimoto Eau de Parfum is the brand’s first foray into the fragrance category and is indicative of their increased focus on beauty within the luxury marketplace.

Mikimoto Launches First Fragrance In Partnership With Scent Beauty

Scents evoke an emotional reaction, parallel to the feeling of wearing a treasured piece of pearl jewelry – making this a natural next step for the Mikimoto jewelry brand. Mikimoto, the originator of cultured pearls, has partnered with Scent Beauty, the world’s first multi-brand e-commerce platform for bespoke scents, to introduce their first-ever fragrance. The centerpiece of this new fragrance is a combination of floating iris and magnolia. It comes in a sleek bottle that speaks of the allure of pearls.

@Mikimoto Eau de Parfum

Mikimoto’s very first fragrance, Mikimoto Eau de Parfum, is an olfactory expression of the brand story.

Expert fragrance designer, Raymond Matts, and master perfumer, Frank Voelkl, came together to create a signature scent inspired by the high-end brand’s nautical identity. The timeless, gender-neutral scent offers universal appeal, while the bottle, designed by Lance McGregor, emulates the exquisite color and luster of pearls to create an uber-minimalist expression of the jewelry brand’s identity.

“At Mikimoto, every piece of jewelry celebrates the beauty that exists in the smallest details, and Mikimoto Eau de Parfum embodies the brand’s spirit of excellence,” said Yasuhiko Hashimoto, Director and Executive Vice President, K. Mikimoto and Co, and CEO, Mikimoto (America) Co. “The results exude the unmistakable opulence of the Mikimoto brand.”

@Mikimoto Eau de Parfum
@Mikimoto Eau de Parfum

What does it smell like?

Top notes include the subtle smell of the cool sea breeze blended with fresh citrus notes, composed of grapefruits, orange bigarade, Sicilian lemon, and bergamot. The middle notes are orchestrated with an exquisite floral blend of iris and magnolia, inspired by pearls – one of the most beautiful gems and a mysterious gift from nature. The base notes creating a lasting impression of depth and elegance are a mix of aromatic, woody scents: ambergris, royal oud, and sandalwood, all paired with the calming softness of saffron, .

“Mikimoto represents a highly refined expression of pure elemental beauty that has now been exquisitely captured in scent,” said Scent Beauty CEO, Stephen Mormoris on Mikimoto’s foray into fine fragrance. “We are thrilled to be Mikimoto’s U.S. partner in online retail.”

Scent Beauty interviewed the team behind Mikimoto Eau de Parfum about the creation of the first scent for Mikimoto in the 127 years since their founding. Watch the video here.

@Mikimoto Eau de Parfum

David Yurman’s new jewelry is inspired by the most celebrated stained-glass artist

 

 

@David Yurman

“Jewelry and stained glass are united by a mutual and profound dependence upon light” – Brian Clarke.

According to Brian Clarke, jewelry and stained glass historically share a breathless search for meaning through beauty and a desire to make life lustrous and enchanting whenever and wherever they can. Brian Clarke, the British architectural artist, painter and printmaker, is known for his large-scale stained glass and mosaic projects, abstract and symbolist canvases, and collaborations with major figures in Modern and contemporary architecture.

American luxury jeweler David Yurman renews its timeless celebration of relaxed American luxury with a tribute to Brian Clarke—the most celebrated stained-glass artist in the world today. David Yurman’s Fall 2020 campaign captures ease and emotion, bringing the new collections to life on the body. Inspired by the work of Brian Clarke, the Fall campaign injects a collage of color and light by setting David Yurman jewelry against Clarke’s inspirational works.

@David Yurman

While Brian Clarke and David Yurman work with different mediums, they have followed similar paths in their careers. As artists, they strive to elevate their craft into an art form, working to achieve beauty through framing light and color – for Clarke, most notably in stained glass and for Yurman, in jewelry. Both artists have taken a traditional, classical viewpoint in their mediums, and applied modern technologies and innovative methods of integrating unique materials. It is their shared curiosity and attention to detail that unites them, along with their appreciation of the transformation of light as it passes through translucent materials – such as glass and gemstones.

As a family-led design house, there is an inherent continuity running through David Yurman jewelry. The collections featured in this campaign offer a range of signature designs, meaningful motifs, and one-of-a-kind pieces in an array of mixed metals and brightly hued stones. Each piece is designed to be layered together and to express the wearer’s unique style.

Brian Clarke Art; @brianclarke.co.uk

“Brian’s work creates a sense of euphoria… when light illuminates, it transforms darkness into a kaleidoscope of color. His works bring joy and revitalize our world, inspiring a new kind of beauty,” says cofounder and chief designer David Yurman. “Given the current state of the world, his work feels especially meaningful—the human spirit craves beauty and joy, even in the most challenging times.”

The campaign also underscores David Yurman’s title sponsorship of Brian Clarke’s ‘The Art of Light’ exhibition at the Museum of Arts and Design  in New York. In September 2020, Clarke’s exhibition opened to the public, presenting an immersive exhibition of radical stained glass. Animated by changing light and exuberant, saturated colors, his monumental glass screens, together with paintings, compositions in lead and related drawings, will transport audiences to the very frontier of what is possible in this centuries-old medium today.

Brian Clarke: The Art of Light Exhibition; @brianclarke.co.uk/ @madmuseum.org/
@David Yurman
@David Yurman