Italy to become a world-class hub for winter sports for Milano Cortina 2026 Olympics

Milano Cortina 2026 will mark the Olympic debut of ski mountaineering on the Winter Games programme.  As the Olympic Winter Games Beijing 2022 draw to a close, attention is already turning to Milano 2026. During the Beijing 2022 Closing Ceremony, which took place at the iconic “Bird’s Nest” National Stadium, Milano Cortina 2026 stepped into the spotlight as the next … Read more

A Look Beyond Boundaries With Zegna x La Sportiva First Outdoor Capsule

    Zegna partners with La Sportiva, the world leader in the mountain footwear and technical clothing sector based at the foot of the Dolomites, Italy. La Sportiva for ZEGNA in the Outdoor Capsule Collection Two special edition technical shoes from the Trentino brand La Sportiva, the technical brand for technical mountain enthusiasts, are part … Read more

Adventure travel allows you to experience a country on a far deeper level than is possible with regular travel

  This year, Hokkaido, Japan’s northernmost prefecture, hosted the world’s leading conference on adventure travel, in conjunction with Japan National Tourism Organization  JNTO. The Adventure Travel World Summit (ATWS) is an annual industry gathering organized by the US-based Adventure Travel Trade Association (ATTA), the largest global network of adventure travel leaders. This year’s conference was … Read more