The Ins and Outs of Watch Complications

As with any area of luxury goods, a vast amount of time and skill go into the making of high-end watches. If done properly, a good timepiece will not only be a tool for time keeping but also a beautiful work of art. This can push up the cost of a watch but considering it … Read more

2016 Baselworld – the 100th edition. Inspiring new trends: Ladies’ watches, classics, tourbillons, and chronographs are in the spotlight this year

New Swiss watches. Part IV: ULYSSE NARDIN, FREDERIQUE CONSTANT, CARL F. BUCHERER, HYT, ZENITH, BREITLING, DE GRISOGONO, TUDOR, HUBLOT, HERMES, and many more. Jewellery watches for ladies, classic timepieces and chronographs for men, promise to be the year’s major trends. The city of Basel, Switzerland is hosting 100th edition of Baselworld – the biggest international … Read more

Caran d’Ache Spirit of Switzerland – A tribute to Swiss Cultural Symbols

CARAN D'ACHE Spirit of Switzerland

For its 100th anniversary, Swiss manufacturer of art and luxury writing instruments Caran d’Ache has imagined a tribute to its native land. Created in collaboration with a Swiss craftsman-jeweller, Caran d’Ache Spirit of Switzerland is a limited edition capturing the traditions of the Alpine nation in fourteen figurative representations, each characteristic of Switzerland’s cultural identity and heritage.

Sculpted in 800 silver on mat black lacquer, these scenes stand out against the mat black body of the luxury CARAN D’ACHE pens: legendary Swiss chalets, meadows, mountain tops, Alpine horns and of course, the legendary edelweiss flower. These high-end writing instruments even contain a mountain jewel, admired since ancient times for its ornamental value: a rutile quartz cabochon that is set in the tip of the cap. To be presented at Baselworld 2016, this limited series comprises 100 fountain pens and 100 roller pens, each numbered.

CARAN D'ACHE Spirit of Switzerland pen collection-details CARAN D'ACHE Spirit of Switzerland pen collection

The “Spirit of Switzerland” is presented in an elegant onyx-grey box, specially created for this numbered and limited series of 100 fountain pens and 100 roller pens.

Another recent limited edition unveiled by Caran d’Ache is Year of the Monkey pen, a tribute to Chinese culture. Long nurtured in the Caran d’Ache workshops, the ancestral art of Chinese lacquer is combined with the technical reliability of the writing instruments to unveil its incomparable hues after numerous, meticulous polishes.The “Year of the Monkey” limited edition follows on from that depicting the sign of the goat in the “Chinese Calendar” thematic collection, designed to perpetuate the mythology of the Chinese zodiac.

CARAN D'ACHE Year of the Monkey

Caran D’Ache company was founded in Geneva in 1915 when Arnold Schweitzer purchased the Ecridor Pencil Factory. Schweitzer named his new company after Caran d’Ache, the nickname of a French satiric political cartoonist (who in turn took his name from карандаш (karandash), the Russian word for pencil). In 1929, Carl Schmid invented the Fixpencil, one of the first Clutch Pencils which has been trademarked by Caran d’Ache. In 2012, Caran d’Ache changed distributors from Letts Filofax Group to Victorinox.

CARAN D'ACHE Spirit of Switzerland limited edition pen

 

Experience the Night Vision. 2014 Victorinox Swiss Army Night Vision

Be a light to the world. 2014 Victorinox Swiss Army Night Vision. Do not ignore the darkness. Rather, learn from it, and create light with the right tool. We are more than happy that sporty classic Night Vision, a bestselling success from Victorinox, the original Swiss Army knife maker, is back with its avant-garde lighting … Read more

Victorinox I.N.O.X. – the toughest wristwatch out there

Exceptional resistance. Victorinox I.N.O.X. timepiece in solid steel. Exploration is is not a choice. It’s an imperative. Every journey starts with a step, a light luggage, a dose of optimism, and a Victorinox multi-function pocket genie. From super resistant blades, to pliers, electronic helpers and special timepieces – Victorinox multi-tools cover a lot of ground and … Read more

Watches & Jewelry brands are ramping up e-commerce and rapidly adopting social media

Digital IQ Index: Watches & Jewelry 2012 edition For the second year in a row, Tiffany & Co. has earned the top position in L2’s “Digital IQ Index: Watches & Jewelry” ranking, a study which benchmarks the digital competence of 47 prestige Watches & Jewelry brands across four dimensions: site, digital marketing, social media, and … Read more