These ultra-premium drinks are meant to be enjoyed in the pursuit of good times, with great friends and perfect waves

Top new ultra-premium drinks made for adventurous souls. Every new drink represents an escape – whether you’re sitting at a desk or have been surfing the same break on repeat – transporting you to the places you dream of. Tequila Eterno Verano Launches with An Ode to the Sun, Sea and Joy of Living Inspired … Read more

These margarita glasses cost $1,000 each, but they are worth it

Exclusive set of two cocktail glasses retailing at $1,000 will support nonprofit Playing for Change Foundation. Just in time for Cinco de Mayo, Tequila Herradura is launching its most extraordinary cocktail to-date with the launch of the Herradura $1,000 Margarita Glass for Good Project. The project is being created in partnership with Playing for Change … Read more

One of The Most Expensive Cognac in the World Wins Big at 2021 Ultra Premium Cognac Masters

Less than three years after establishing themselves into the luxury liquor industry Rome De Bellegarde have secured their first award. Topping 17 houses and around 40 prestige cognac entries the Spirit Business have honored them with gold place in the Ultra Premium Cognac Masters. Their success has been built around a strong brand ethos of … Read more

WhistlePig fits very well with the Moët Hennessy’s portfolio of luxury wines and spirits

    Moët Hennessy x WhistlePig enters a partnership. LVMH’s division of luxury wines and luxury spirits acquired a minority stake in WhistlePig Rye Whisky. Moët Hennessy, the world leader in luxury wines and luxury spirits, announced a partnership to exclusively bring WhistlePig, the #1 distiller in the ultra-premium and luxury rye whiskey category in … Read more

This ultra-premium Margarita creates an elevated Cinco de Mayo experience

Elevated Cinco de Mayo cocktail will feature ultra-premium tequila from Tequila Herradura and luxury glassware from Baccarat. Fleming’s Prime Steakhouse & Wine Bar is partnering with Tequila Herradura, an ultra-premium 100 percent agave tequila, and Baccarat, a world-renowned fine crystal manufacturer, to provide an elevated Cinco de Mayo celebration. From May 4-6, guests can toast … Read more

The Ultimate Summer Experience With New Limited Edition CÎROC Summer Colada

The makers of exclusive drinks like CÎROC are always dreaming up new ways to celebrate, and this year they wanted to do something extra special for summer. Entertainment entrepreneur Sean “Diddy” Combs unveiled its CÎROC Summer Colada, the newest addition to the successful flavor portfolio. The limited edition flavor is made with CIROC Ultra Premium … Read more