Toni Garrn (born July 7, 1992), a statuesque blonde from Germany, is the new Victoria’s Secret Angel. From March, Toni is an official VS Angel with Alessandra Ambrosio, Miranda Kerr and Candice Swanepoel. Victoria’s Secret confirmed via twitter that the 19-year-old blondie has indeed signed a contract to become their newest angel! Discovered in Germany back … Read more
A brand’s site remains hotels primary revenue generator. Hotel brands indicated they would spend 34 percent of their 2011 online budgets on site redesigns and optimization; however, the second annual L2’s “Digital IQ index: Hotels” research demonstrates that the industry is slow to adopt best practices. Four Seasons, Hilton and Marriott Top the Digital IQ … Read more
The Internet-tracking firm Bluefin Labs counted 3.4 million Oscar-related comments on Facebook and Twitter, up from 966,00 for the 2011 Academy Awards telecast. Those numbers are likely to be significant for Oscar producers, who could point to viewers’ higher level of social media engagement to win greater advertising revenues for next year’s show, says Reuters. … Read more
Controlling the British Weather and the digital world: Burberry Prorsum Womenswear Autumn – Winter 2012 2013 Burberry Prorsum Womenswear Autumn/Winter 2012 show transformed the physical experience completely digitalising it. “We stream the show from Burberry World to digital billboards – airports, news networks, train stations, your phone, your iPad or our bricks and mortar stores … Read more
This London Fashion Week, starting 17th February 2012, the British Fashion Counci (BFC) continues to unite fashion and digital innovation, encouraging engagement with this global fashion showcase through social media, live streaming and pioneering new technologies. The digital schedule is the strongest yet: 44 shows will be live streamed – 22 from the The Courtyard … Read more
Prince AlWalid bin Tala, Saudi media mogul and one of the world’s richest men invests $300m in Twitter Prince Alwaleed bin Talal, the chairman of Saudi Arabia’s Kingdom Holding Company (KHC) has invested $300m to buy a ‘strategic stake’ in popular social networking site Twitter. The Twitter deal had been the result of “several months … Read more