How Guerlain is Turning the Art of Rewilding into the Future of High Perfumery

For most, the name Guerlain evokes images of gold-trimmed perfume bottles and the bustling luxury of the Champs-Élysées. However, just 30 minutes outside of Paris, the Maison is cultivating a very different kind of luxury. Located in Les Mesnuls, near the historic Rambouillet Forest, lies the Vallée de la Millière—a 28-hectare biodiversity reserve that feels … Read more

What Are the Signature Fragrances from the Most Famous Perfumers?

Who Are the Top Perfumers Crafting Award-Winning Scents? Maestros of Fragrance: The Top 12 Most Famous Perfumers and Their Award-Winning Creations. Perfume, often regarded as the invisible accessory of luxury, owes its allure to the creative geniuses behind the bottles. In this article, we pay homage to the top 10 most famous perfumers whose award-winning … Read more

Why buy one of Guerlain’s 1828 cryptobees?​

Guerlain’s Cryptobees want to bring nature back to life in the real world. Guerlain Cryptobees is a unique collection of exclusive NFTs (non-fungible tokens) which will be sold to support the rewilding of 28 hectares of nature reserve. Cryptobee will help support the rewilding of the Millière Valley in France. As one of the main … Read more

Guerlain Muguet 2020 Millesime by Maison Massilon

      Each spring, Guerlain perfumers manage to unleash Lily of the Valley’s secrets and recreate the scent. For over 110 years, the House of Guerlain has been perpetuating the tradition of Muguet, a luxurious occasion that celebrates the arrival of Spring. Each year, a limited and numbered edition pays tribute to the lily-of-the-valley’s … Read more

How do creative ideas come to a master perfumeur? Find out from Guerlain and Bvlgari Parfums

    The Ways of the Perfumeur: Guerlain and Bvlgari Parfums give us a chance to learn more about how fragrances are made. The world of perfume is as rich as it is complex, with a captivating aura that reflects the magnetic and evocative power of an inimitable scent… How do creative ideas come to … Read more

Whirlwind of the senses: Four new radiant fragrances steeped in natural, urban elegance

    First haute parfumerie collection for Celine, the new fragrance from Maison Francis Kurkdjian,  the new iteration of Mon Guerlain, plus the magnetism and electricity of love. Amyris extrait de parfum, the new fragrance duo from Maison Francis Kurkdjian Initially created in an eau de parfum for women and an eau de toilette for … Read more