So often dismissed as superficial, fashion has the power to change behaviour and attitudes. And that’s something that’s needed now more than ever, says Laura Craik.
When working on their most famous fragrance Flowerbomb, Viktor&Rolf wanted to create something new. They dreamt of a fragrance that had the power to spread a positive message. A profusion of flowers as a weapon to spread the world with beauty and fantasy and to transform the negative into positive. In the couture section Viktor … Read more
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In Milan, the legendary Italian fashion label mixed visual gags with a casual sartorial feeling in a conscious attempt to rebrand