WWF x Google platform will enable more responsible sourcing decisions in the fashion industry

    Now more than ever, the fashion industry is answering the call to sustainability. New data-enriched, decision-making platform will help drive responsible sourcing decisions in the fashion industry. WWF and Google partner on fashion sustainability platform. Google announced a partnership with WWF Sweden to help create an environmental data platform that will enable more … Read more

Shopping habits of generation Z could spell end of fast fashion

Research shows consumers are following younger generation’s lead in move towards sustainable fashion

John Lewis and Mother of Pearl mark Earth Day with joint fashion line

Sustainable fashion collaboration featuring only biodegradable fabrics will be sold online

ReBurberry Edit: Burberry unveils pistachio-coloured sustainability labels

      Two thirds of Burberry products currently bear more than one positive attribute, with a goal for all products by 2022. The high-end brand is inviting customers to learn more about the sustainable credentials of the products through this new labelling programme. As part of its product sustainability programmes, British luxury brand Burberry … Read more

All change?: London fashion week launches first ever swap shop

Increasingly popular in the age of climate crisis, clothes swapping gets high-profile approval at five-day event

‘We need to feel urgency’: Arizona Muse campaigns for Extinction Rebellion

The model is encouraging consumers to invest in sustainable clothing practices before London fashion week