World’s Most Imaginative Bartender competition Bombay Sapphire gin house challenged professional bartenders from around the world to create a cocktail inspired by Tuscany, the home of the juniper berries, which lies at the heart of Bombay Sapphire gin. The aim of the World’s Most Imaginative Bartender competition was to inspire the endless creativity that is at the … Read more
Courvoisier launches brandy ‘lab’ Courvoisier cognac house, known as Le Cognac de Napoleon and the cognac of choice in royal courts, have announced the launch of Courvoisiology Lab, an experiential platform designed to spotlight the mixability of cognac and the unexpected occasions in which it can be enjoyed. In 2011, Courvoisier introduces the cognac category … Read more
Martell XO celebrates visionary achievers: “Rise Above” by James Gray “Rise above” is the House of Martell‘s invitation to celebrate people who find their wings and achieve their dreams. The manufacturer of cognac founded by Jean Martell in 1715 also pays tribute to its emblem, the swift, which is used as a metaphor to convey … Read more
Three Olives super-premium vodka launched a new $20 million advertising campaign featuring Oscar-nominated British actor Clive Owen. The campaign, shot in London by world-renowned photographer Norman Jean Roy and created by the Brooklyn- based Dead As We Know It ad agency, features atmospheric images of Clive Owen at various locations throughout London, reflecting the brand’s … Read more
Hennessy And Multi-Platinum Recording Artist Nas Unveil Year Two Of The “Wild Rabbit” Last year luxury cognac brand Hennessy launched The Wild Rabbit award-winning campaign which in 2012 spotlighted inspiring tales of such masters as Manny Pacquiao , Erykah Badu and Martin Scorsese. In 2013 Hennessy partners with groundbreaking musician Nas to inspire fans to … Read more
New Pomegranate and Acai Berry Flavored Vodka Launches in November The demand for super-premium spirits and flavored vodkas continues to explode, according to Nielsen Vodka Landscape, 2011. The flavored vodka segment is up 17.5 percent in 2012 and pomegranate-flavored vodkas are growing 254 percent versus last year. Manufacturers focus their attention on different exotic fruits … Read more