Burberry wants to pioneer a concept that blends social media and retail in China Social media is becoming such an important part of the luxury customer journey, particularly in the inspiration phase, and retail needs to keep pace with this. Luxury fashion house Burberry and Chinese technology powerhouse Tencent have entered into an exclusive … Read more
2020 should have been the year for influencers to get their followers’ desires for ‘realness’ – now they’re just trying to survive the economic downturn
It started as a photo-sharing platform, but quickly rose to become the most influential app of our generation. Now, a forensic new book reveals the struggles and eccentricities of the men behind Instagram
Creative director Daniel Lee rose to fame through a mix of talent and social media
YouTubers and Instagrammers are raking in views by burning or cutting up garments: ‘It triggers people’
Launching a luxury brand seems like it can be a prohibitively expensive and challenging thing to do. However, there have been many companies that started as small artisan operations and grew into large international luxury brands. Having a humble starting point doesn’t mean you can’t launch your own luxury brand out of nowhere. In fact, … Read more