Social Media

Luxury and premium brands that are socially responsible do better. Survey.

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Most (82%) wealthy Americans define social responsibility by a company behaving ethically with employees, customers and suppliers. Environmental behavior and philanthropic actions are both named by respondents as an essential component of CSR (58%), according to a new survey by the independent and objective New York-based Luxury Institute, “Corporate Social Responsibility: The Wealthy Consumer’s Viewpoint.” … Read more

Ferrari, GUCCI and H&M dominate Google+ as user engagement grows exponentially

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Luxury brands take lead position on Google+, according to Simply Measured social media analytics study. Ferrari, GUCCI and H&M rank as the top brands on Google+, with the strongest levels of consumer engagement across all Interbrand Top 100 brands. The company’s quarterly study of the top global companies on Google+ shows exponential growth in participation … Read more

Nowness, the editorially independent website of LVMH, launches Chinese-language version

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Nowness.com launches Chinese-language version of its award-winning digital editorial platform Luxury online platform Nowness.com, the editorially independent website of LVMH Moet Hennessy Louis Vuitton, will promote its content to a Chinese-speaking audience via a Chinese-language version. Accompanying the new Chinese edition of Nowness, www.cn.NOWNESS.com, will be bespoke stories about luxury culture and events in the … Read more

Barbie I can be President on the road to the Pink House

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Chris Benz designed Barbie to Turn the White House Pink with a Run for the Oval Office   With more than 130 careers, Barbie doll has always been both a career trailblazer and a trend -setting style icon. Now, the doll formally threw her pink hat into the presidential campaign ring by unveiling the new “2012 … Read more

American Royalty: The digital behaviors and lifestyle changes of the top 1%

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While new technologies may come and go, the one thing that doesn’t change in the world of marketing is that the customer is always in central position. Experian’s 2012 Digital Marketer: Benchmark and Trend report offers a perspective on the digital landscape and how brands can influence more meaningful connections with customers. The report contains trend … Read more

Higher level of social media engagement to win greater advertising revenues for Oscar

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The Internet-tracking firm Bluefin Labs counted 3.4 million Oscar-related comments on Facebook and Twitter, up from 966,00 for the 2011 Academy Awards telecast. Those numbers are likely to be significant for Oscar producers, who could point to viewers’ higher level of social media engagement to win greater advertising revenues for next year’s show, says Reuters. … Read more