Selfridges

A person’s essence into a singular scent

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With a new Selfridges’ Fragrance Lab concept scent shopping is getting personal. London department store Selfridges invited perfume fans to enjoy a groundbreaking new way to shop for fragrance as part of the store’s wider campaign The Beauty Project. According to Selfridges, “Fragrance Lab enables customers to claim their signature scent, having experienced a one-of-a-kind … Read more

My Bafta night makeover: hair, makeup and £2m+ of diamonds

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A trip to the the Style Suites at the Savoy reveals the glamour, and the anxiety, of dressing for the red carpet

Valentino’s newest accessories concept

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Valentino unveiled its newest accessories concept at Selfridges London. The 1,000 sq ft temporary space anchors the Accessories Hall and will presents Valentino’sS/S 2014 accessories collection, including a multitude of Rockstud options – from RockstudRouge to Rockstud Camouflage Fluoro. The Valentino space, on the corner of Duke Street and Oxford Street, features white lacquered doors … Read more

The Louis Vuitton Townhouse at Selfridges London – four years in the making

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Louis Vuitton Townhouse launch party at Selfridges London. Louis Vuitton luxury fashion house created a new customer experience and a new global destination at Selfridges London with the opening of the new Louis Vuitton Townhouse, where the idea of transformation of retail into a theatrical production became reality after four years of preparation. .The three floors … Read more

IWC x Mercedes AMG Petronas pop-up store

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IWC & The Watch Gallery to launch an exclusive pop-up event at Selfridges IWC Watches races into Selfridges this summer with a wind tunnel installation showcasing cutting-edge engineering of two iconic brands – IWC, with its completely remodelled 2013 Ingenieur watch collection and the Mercedes AMG Petronas full sized racing simulator. The pop-up store will … Read more