Ridley Scott

Sip just like Lady Gucci herself: The Tanqueray Martini with a Twist stars in the new House of Gucci film

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Perfectly Set at a Party You Wish You Were At, Director Ridley Scott Captures an Iconic ‘Meet Cute’ with a Classic Cocktail as the Star.

@House of Gucci film @MGM

In celebration of Ridley Scott’s House of Gucci film, Tanqueray London Dry Gin unveils a campaign starring its very own classic cocktail: The Tanqueray Martini with a Twist. MGM’s highly anticipated House of Gucci film directed by Ridley Scott, debuts in theaters nationally on November 24, 2021. Scott’s incredible narrative tells the story of the world-renowned fashion house, which is perfectly suited for dazzling cocktail moments, with the pinnacle being a perfect martini made with Tanqueray London Dry Gin.

In an enticing first-meeting scene between the film’s two main characters, viewers will be given an up-close look at Maurizio Gucci crafting the perfect Tanqueray Martini with a Twist, which the glamorous Patrizia Reggiani has ordered to her liking. Her martini is shaken using Tanqueray London Dry, served up in a vintage coupe martini glass and garnished with a simple, yet elegant lemon twist. The scene is a pivotal moment in the film as it introduces the two protagonists and their destined love affair to come, brought together with a simple Tanqueray Martini with a Twist.

Speaking about the upcoming House of Gucci integration, Christina Choi, SVP of Rum, Tequila and Gin at Diageo said, “The opportunity to highlight our Tanqueray Martini in the House of Gucci film was an indisputable choice. We believe that Tanqueray is a genuine icon, born with a sense of boldness and flare, and House of Gucci is the perfect embodiment of this. Enjoying a Tanqueray London Dry Martini with a Twist has always been at the heart of our brand persona, and we are truly thrilled that it’s featured in the film and hope people are inspired to mix up their own martinis at home.”

@Tanqueray Martini with a Twist

Tanqueray partnered with Ridley Scott Creative Group and director Jordan Scott to create a series of digital spots inspired by the martini integration in the film. Centered around a woman – portrayed by accomplished dancer, actress, and musician METTE Narrative – and her journey to find the perfect Tanqueray martini, the films depict scenes of love and revenge, both prominent themes in the film’s narrative.

“This was an incredibly special project to work on with Tanqueray in support of the House of Gucci film,” commented Luke Scott, CEO, Ridley Scott Creative Group. “The scene depicting the Tanqueray Martini with a Twist in House of Gucci is a key moment of the movie, and we were delighted to explore this to create content to complement the film release.”

In celebration of the film integration, Tanqueray is launching an exciting Tanqueray Martini with a Twist cocktail kit. The kit includes all the ingredients needed to mix-up the signature martini at home, along with chic barware and a custom House of Gucci co-branded cocktail tray. Fans of the film will be able to purchase the kit for delivery direct to their home in the month following the film premiere so they can sip just like Lady Gucci herself.

House of Gucci is inspired by the shocking true story of the family empire behind the Italian fashion house of Gucci. Spanning three decades of love, betrayal, decadence, revenge, and ultimately murder, we see what a name means, what it’s worth, and how far a family will go for control. Based on the book “The House of Gucci” by Sara Gay Forden, the film stars Lady Gaga, Adam Driver, Jared Leto, Jeremy Irons, Jack Huston, Salma Hayek and Al Pacino.

@Tanqueray Martini with a Twist
@Tanqueray Martini with a Twist

Ridley Scott promises a spectacular film for Hennessy X.O. – Worlds of Greatness

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Ridley Scott returns to advertising to direct his first commercial in over 15 years for the world’s best-selling cognac.

Ridley Scott is returning to advertising after 15 years. The legendary director of Alien, Blade Runner et Gladiator announced a collaboration with Hennessy for the upcoming “Hennessy X.O. – Worlds of Greatness” campaign, which will premier globally next year.

Hennessy X.O. – Worlds of Greatness
Hennessy X.O. – Worlds of Greatness; photos: Hennessy

Complementing the idea that ‘Each drop of Hennessy X.O is an Odyssey’, the celebrated director creates an epic visual journey that explores seven taste-scapes in a sensory narrative.

Scheduled to premier in 2019, the Hennessy X.O. campaign directed by Ridley Scott will be a creative interpretation of each tasting note described by Hennessy’s Comité de Dégustation tasting committee, from the sweet softness of confit fruit to edgy spices, the aroma of wild cacao and echoing woody notes. Ridley Scott’s subversive sense of narrative, unique light and knack for technical innovation promise a spectacular film.

This collaboration marks Ridley Scott’s return to the advertising landscape that he continuously revolutionized earlier in his career.

“I’m very pleased to partner with Hennessy for my first commercial in 15 years. From the very beginning, the project has been about the creative process. I saw the initial script and it immediately triggered something in me. I started scribbling and those scribbles turned into a detailed storyboard and a productive visit in the Cognac region. I loved partnering with Hennessy as the creative process was an absolute priority throughout. The result is not simply advertising, it’s entertainment. We are now in post- production with an ingenious CGI team and I am looking forward to the official launch in 2019.”

“Luxury appeal is about emotion, it’s about building a dream. Who better than a world-creator like Ridley Scott for Hennessy X.O, the iconic flagship of our range, the Original X.O? His mastery and imagination are unsurpassed, he will capture our audience’s hearts and minds,” says Thomas Moradpour, Global CMO for Hennessy.

The ‘Worlds of Greatness’ are creative interpretations of each tasting note, described by Hennessy’s Comité de Dégustation as illustrations of Hennessy X.O’s taste and feel: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches. Culminating in Infinite Echo.

All seven notes evocatively take shape under the iconic filmmaker’s direction, with his subversive sense of narrative and visual, unique light and his knack for radical, technical innovation.

A series of seven 3D ads, created in collaboration with Berlin-based visual trend lab Foam Studio, will act as a precursor to the full film and will debut globally in Fall 2018. The visionary studio Foam creates seven emblematic tunnels, ultimately leading to Ridley Scott’s complete Odyssey, revealed in 2019. The sensorial visual work embodies each one of the seven distinct flavour notes of Hennessy X.O in a tactile, hyper- graphic and poetic visual, that hovers between reality and the mythical.

The campaign film is produced through Scott’s production company RSA Films, which this year celebrates its 50th anniversary.

Hennessy X.O. – Worlds of Greatness-
Hennessy X.O. – Worlds of Greatness; photos: Hennessy

Luxury is imagination. An interview with John Lambert – owner GravityLabs Productions and Post

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John Lambert started his film career at the age of 16 making short films and composing  electronic music scores in high school. John juggled his film making, music, motorcycle racing and College until the call of Hollywood was too great and moved to Hollywood in 1978. Starting a company called Young Fast and Scientific with … Read more