What about your mobile competence? L2 Prestige 100: Mobile IQ: study Sephora, Nordstrom, Macy’s, NET-A-PORTER and Bloomingdale’ssecure the top spots in the inaugural L2 Prestige 100: Mobile IQ report that measures the mobile competence of 100 brands. The Mobile IQ distribution reveals a significant, widespread underinvestment in mobile, as nearly half the brands were designated … Read more
Four Seasons Hotels and Resorts Unveils New $18m Website Part of an effort to improve online revenue, luxury hotel chain Four Seasons has unveiled a new website that cost $18m to develop. The new web platform will give travellers more digital tools to manage their bookings. Fourseasons.com, the result of the investment, offers a user-friendly … Read more
Euromonitor International, one of the leading providers of global business intelligence and strategic market analysis, has recently published a new report about beauty and personal care in Romania. According to the report, the Romanian beauty and personal care market continued to grow in 2010 reaching a value of RON 3,940.5 million, although at a slower … Read more
Interbrand, a leading brand consultancy, released its Best Global Brands report for 2011. The report is based on a unique methodology that analyzes three key aspects that contribute to a brand’s value: the financial performance of the branded products or services; the role of brand in the purchase decision process; the strength of the brand … Read more
Across Europe, two in five people (40%) now shop online – and it is men not women that are driving the charge into internet purchases – according to a new study by CB Richard Ellis (CBRE). At a time when there is an unprecedented level of consumer access to the internet across Europe, CBRE’s study … Read more