prestigious brands Archives

Ten most prestigious brands of Lingerie Française join forces

July 5, 2022 by Editorial Team

@RETROFUTUR – Lingerie Française @yoannhervet; Promincor – Lingerie Française

RETROFUTURE: THE NEW FRENCH LINGERIE SHOW!

For its third edition, Promincor-Lingerie Française (organisation promoting corsetry industries) and DEFI (clothing promotion and development committee) presented their new show RETROFUTUR on 19th June 2022 at the legendary Marigny Theatre in the heart of Paris. The event was a resounding success.

The ten most prestigious brands of Lingerie Française – ANTIGEL, AUBADE, CHANTELLE, EMPREINTE, PASSIONATA, LISE CHARMEL, LOU, LOUISA BRACQ, MAISON LEJABY ET SIMONE PÉRÈLE – joined forces to present their collections in an exceptional catwalk show that paid tribute to the expertise and creativity of French Lingerie, celebrated and enjoyed all over the world.

Sharing the same values and the same legacy of this century-old industry that is corsetry, the brands expressed themselves with one unique voice in a show that connected past and future, honouring liberty and self-confidence. From the corset to the symbol of emancipation that is the bra, from ultra sexy to the ultimate in comfort, French Lingerie has always shaken up traditions in its constant search for boldness and perfection through meticulous artisan craftsmanship, to enhance and beautify the body and win our hearts.

The show was designed and managed by Yo Luxury Events and its founder Yorick Levesque with choreography by Cécile Chaduteau.

“Despite the difficulties and ill winds of the last few years, French Lingerie successfully adapted, innovated and evolved to offer still more collections full of meaning and stories, with every effort to enhance the beauty of women all over the world.” explained Alain de Rodellec, Chairman of Promincor-Lingerie Française.

Figures: French lingerie exports represented 658 million euros in 2021 despite the Covid epidemic. With a dynamic recovery in the first quarter of 2022, French Lingerie exports posted 173 million euros for this period.

Turn back time? What it means to wear a watch in the era of mobile phones

March 3, 2020 by Editorial Team

As the need for watches has waned, the timepiece has become a wrist-based statement. Wearing one now can feel like a coded message

• Read more from the spring/summer 2020 edition of The Fashion, our biannual style supplement

Chanel’s Métiers d’Art Maison Michel at 2019 Hyères Festival of Fashion, Photography and Fashion Accessories

May 1, 2019 by Editorial Team

CHANEL’s Métiers d’art Maison Michel, a milliner since 1936, exhibited a selection of hats at the Villa Noailles during the 34th edition of the Hyères International Festival of Fashion, Photography and Fashion Accessories.

Maison Michel at the 34th edition of the Hyères festival; @michel-paris.com & chanel.com

Maison Michel’s hats and head accessories – fedoras, caps, boaters, veils, bonnets – pay homage to Maison Michel’s craftsmanship and introduced visitors to some of its most beautiful fashion creations. The installation unveiled what goes into creating hats, from initial sketches to the selection of materials and how they are brought to life in the Maison Michel ateliers.

Since 1936 Maison Michel has imagined hats that are anything but an accessory. A reflection of its period, a dialogue with trends, a design that evolves as rapidly as the head it will dress: this is the mission of a fashion-house with a savoir-faire unaltered, yet constantly re-envisioned.

As a part of CHANEL’s Métiers d’Arts houses, Maison Michel Paris collaborates with prestigious brands; since 2006, it also offers its own eponymous label characterised by the most cutting-edge creative approach.

Priscilla Royer, as its Creative Director since Winter 2015-2016, engages in a reflection reaching beyond the hat to the head that carries it, geared towards the individual and his or her style. The aura of Maison Michel is carried by strong personalities —feminine as well as masculine—, designs that combine innovative technologies, alternative cultural and historical references, wearability and attitude.

“At the Parisian ateliers, vocabularies are turned on their heads, and norms are shaken up. These desacralised objects—in form as well as in function— are versatile and adaptable, and reinjected into a multi-facetted daily life. This way, Maison Michel perpetuates what hats have always achieved: to be a frame as well as a celebration of all faces.” – 2019 Hyères Festival of Fashion, Photography and Fashion Accessories.