Painted in Prada: Freja Beha Erichsen premieres Prada’s paint for Pre-Fall 2020

      Colorful clothes become pure color, color challenges the classic form of the photographs. Freja Beha Erichsen Fronts ‘Painted in Prada’ Pre-Fall 2020 campaign. The Pre-Fall 2020 Prada campaign is engineered to react to a changing world, reflecting a fusion of the human hand and eye with technology – each equally important, a … Read more

Welcome to the world’s hottest fashion brands list as fashion faces up to a new normal

      Q1 2020 Hottest Fashion Brands, according to Lyst. Off-White is the hottest brand in the world for the third successive quarter, reflecting the influence of younger shoppers who champion the label’s anti-establishment take on luxury. Balenciaga rises one place to reclaim its position as 2nd hottest brand in the world, last held … Read more

Prada’s cultural foundation is transforming a period of crisis into an opportunity for study and analysis

        The digital presence and the “remote” visitors. Fondazione Prada, the cultural institution founded by Prada luxury house  is experiencing new ways of operating and communicating. Fondazione Prada increases and reimagines its digital presence in response to the temporary closure of exhibition spaces due to the coronavirus (Covid-19) pandemic. The question “What … Read more

Prada the latest fashion brand to make medical face masks

From hospitals to hand sanitiser, a number of big names from continental fashion capitals are turning their efforts towards the fight against the coronavirus. Will the British industry follow suit?

Chanel’s 80s homage: Madonna’s crucifixes, Adam Ant’s boots

Virginie Viard continues her subtler approach following Lagerfeld’s death, as Kanye West steals Paris fashion week with the help of his six-year-old

As times change, so should creativity: Raf Simons joins Prada as co-creative director

      Raf Simons is the new Prada’s co-creative director, working in partnership with Miuccia Prada The first Prada collection designed by Miuccia Prada and Raf Simons will be the Spring/Summer 2021 womenswear show, presented in Milan in September 2020. Prada announces co-creative directors From 2 April 2020, fashion designer Raf Simons will join … Read more