Milan Fashion Week: confident about collections, less so about the economy

Italy fashion sales seen down 5.2 pct in 2012 It has become essential to focus on Asian markets Seventy-two fashion houses take their autumn-winter 2012 collections to the catwalks across Milan until Monday. The fashion show opens its doors with Gucci, followed by Prada and Fendi on Thursday, Versace on Friday, Jil Sander and Bottega … Read more

Prada Pop-Up 24h Museum

24 h Museum at Palais d’Iéna in Paris Prada is launching a 24-hour museum, which will pop-up on Tuesday January 24 for just one day. The ephemeral museum is designed by Milan-based artist and satirist Francesco Vezzoli with Rem Koolhaas’ think tank AMO. Vezzoli’s boundary-breaking visual arts show is bound to enthral the fashion world … Read more

2012 Spring Summer campaigns: Gucci, Emporio Armani, Bottega Venetta, Fendi, Alberta Ferretti, Dolce & Gabbana, Valentino, Moschino, Prada, DSquared2, Salvatore Ferragamo

Spring is in the air Designers and fashion houses seem to be in love with the same models. We are talking about Gisele Bundchen (starring in Salvatore Ferragamo, Versace, Givenchy campaigns), Saskia de Brauw (Chanel, Alberta Feretti and Max Mara), Natasha Poly (Prada and DSquared2), Karmen Pedaru (Bottega Veneta and Gucci), and Mariacarla Boscono (Givenchy, … Read more

Prada’s hyper-real gas station fantasy: Spring-Summer 2012

For its Gas Station Chic ad campaign Prada turned to Kati Nescher, Meghan Collison, Natasha Poly, Elise Crombez, Ymre Stiekema & Kathryn Kruger. The models were photographed by Steven Meisel. Through the lens of Steven Meisel, the groundbreaking photographer of Prada’s campaigns, we see the models tower above us, the cars and modernist architecture set … Read more

Burberry named most digitally competent luxury brand. Prada – biggest digital disappointment in luxury

L2, a think tank that conducts research on digital business innovation, has released its annual study on the most web-savvy designers. L2 Digital IQ Index reports provide brands with a benchmark to measure digital competence against peers. Developed by L2 founder and NYU Stern Professor Scott Galloway, the Digital IQ is a tool that scores … Read more

Prada to launch an Arte e Mestieri training school

With the occasion of Milan Fashion Week, Patrizio Bertelli, CEO of PRADA announced his company will set up a training school for youngsters wishing to pursue craftsmen careers and become artisans. The training school which will be launched in 2012 is a continuation of Prada’s continuous efforts to maintain the unique Italian craftsmanship, as a … Read more