Prada’s hyper-real gas station fantasy: Spring-Summer 2012

For its Gas Station Chic ad campaign Prada turned to Kati Nescher, Meghan Collison, Natasha Poly, Elise Crombez, Ymre Stiekema & Kathryn Kruger. The models were photographed by Steven Meisel.

Through the lens of Steven Meisel, the groundbreaking photographer of Prada’s campaigns, we see the models tower above us, the cars and modernist architecture set against an expanse of azure sky. His low
angle and rich coloration emphasis the power and positivism in the campaign and collection message, says Prada’s press release.

The diverse casting of models with distinct characters such as the blonde bombshell or the noir heroine creates a utopian celluloid narrative. A virtual collage of feminine film iconography unfolds in this hyper-real gas station fantasy.