Coty to build a worldwide fragrance business for Miu Miu Miu Miu‘s first entree into the world of prestige fragrances was announced by Coty and Prada Group. The two companies signed an exclusive partnership to create, develop and distribute a signature line of fragrances under the Miu Miu name. Created in 1993, Miu Miu – … Read more
Nominees for British Fashion Awards 2013. British designers and creatives are renowned for their ability to set the global fashion agenda. Each year the British Fashion Awards celebrates the top achievements in the UK’s fashion scene. This year, to recognise the ever growing globalisation of the fashion industry the British Fashion Awards has added … Read more
Interbrand’s 2013 Best Global Brands. The luxury sector. Despite the fact that China’s GDP growth has slowed, luxury brands performed solidly in this year’s Best Global Brands ranking by Interbrand. Seven of this year’s 100 most valuable brands hail from the luxury sector, and each increased its brand value by five percent or more. The top … Read more
And, Action! First Prada in Doha, Qatar. Prada opened its first store in the city of Doha, Qatar, in the prestigious “Villaggio Mall”. The store, designed by architect Roberto Baciocchi, occupies a total surface of 545 square metres on a single level and offers the women’s and men’s ready-to-wear, leather goods, accessories and footwear collections. … Read more
How labeling products as user designed backfires in the Context of luxury fashion brands. Haute couture devotees buck the trend for user-designed fashion, according to a new study published by the American Marketing Association. Crowdsourcing fashion only works for mainstream brands – try selling an haute couture devotee a user-designed Gucci purse and she … Read more
Luxury seeks to balance the exclusive and inclusive. Louis Vuitton, Hermes and Gucci are the top 3 global luxury brands of 2013, according to 2013 BrandZ Top 100. Luxury brands became more accessible, collaborative and experiential, says MillwardBrown annual research. On Facebook, Instagram, Pinterest and other social media platforms, brands across the luxury spectrum mediated … Read more