Prada’s hyper-real gas station fantasy: Spring-Summer 2012

For its Gas Station Chic ad campaign Prada turned to Kati Nescher, Meghan Collison, Natasha Poly, Elise Crombez, Ymre Stiekema & Kathryn Kruger. The models were photographed by Steven Meisel. Through the lens of Steven Meisel, the groundbreaking photographer of Prada’s campaigns, we see the models tower above us, the cars and modernist architecture set … Read more

Hybrid offensive: Mercedes-Benz launches the world’s most economical luxury vehicle

Mercedes-Benz to Offer World’s Most Economical Luxury Vehicle: E300 BlueTEC HYBRID – 4.2 l of diesel/100 km and E400 HYBRID: combined fuel economy of 27 mpg (estimated) Mercedes-Benz is opening a new chapter in its core segment while at the same time setting new standards for luxury sedans. The E300 BlueTEC HYBRID impresses with new … Read more

Mario Sorrenti’s Cal: 2012 Pirelli Calendar

The 39th issue of the motoring giant’s famous calendar. The famous Pirelli calendar, or affectionately known as “The Cal”, reached the 39th issue. Corsica has been used by Mario Sorrenti as a stage to invite in front of the camera models like Kate Moss, Lara Stone, Isabeli Fontana, Milla Jovovich, Margaret Made, Saskia the Brauw, … Read more

Fabergé’s First Advertising Campaign, Photographed by Mario Testino

Fabergé have launched their first ad campaign in decades. The campaign include “high jewellery” and Les Fabuleuses de Fabergé and Les Saisons Russes collections, and its iconic egg pendant collections, Les Fameux de Fabergé and Les Favorites de Fabergé. The campaign was led by Fabergé’s Managing and Creative Director, Katharina Flohr, who collaborated with Mario … Read more

Hasselblad H4D-60 – new features

Hasselblad H4D-60 – One more step in the making of a photographic legend With its impressive 60 million pixels, ultra-high resolution, and the clarity and shallow depth-of-field shooting demanded by today’s most demanding professionals, the H4D-60 has set new industry standards for performance, resolution, and quality in medium format DSLR cameras. Check also the phocus … Read more