Fabergé have launched their first ad campaign in decades. The campaign include “high jewellery” and Les Fabuleuses de Fabergé and Les Saisons Russes collections, and its iconic egg pendant collections, Les Fameux de Fabergé and Les Favorites de Fabergé.
The campaign was led by Fabergé’s Managing and Creative Director, Katharina Flohr, who collaborated with Mario Testino, Carine Roitfeld, and producer Camilla Johnson-Hill. This dynamic team had worked together only once before, in 1998, for the launch of Russian Vogue. The team selected Bee Gee, the Russian-Lithuanian rising star and model sensation, to embody Fabergé today, fusing Russian and Western cultures, past and present. This pioneering campaign, the first ever associated with the name, marks a new era of contemporary creativity for Fabergé.
The campaign captures the intense and emotive glamour and storytelling that characterises all contemporary Fabergé creations, and launches in the December issues of the major glossy titles in the UK, France, Germany, Switzerland and the US. Unfortunately digital media are not included in this first Fabergé ad campaign.
Fabergé Launches First Advertising Campaign, Photographed by Mario Testino