Gucci retains the top position as Italy’s most valuable brand for the third year. Despite a turbulent year, and the threat of a lasting economic recession, the Kantar BrandZ Most Valuable Italian Brands ranking has risen by 11%, to reach a total brand value of $114.6 billion. Gucci retains the top position as … Read more
This year’s most valuable global brands list shows that brand building remains critical to securing growth. The world’s most valuable brands have experienced record growth according to the Kantar BrandZ Most Valuable Global Brands 2021 ranking, with the total worth reaching $7.1 trillion – equivalent to the combined GDP of France and Germany. The … Read more
Marillyn Hewson, CEO of Lockheed Martin, is the world’s best brand guardian, according to the latest report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy. Hewson ranks first among top 100 CEOs, with a Brand Guardianship Index score of 72.2 out of 100. The ranking is extracted from the … Read more
There are brands. And then, there are luxury brands. What’s the difference between them? It’s hard to put into words, but easy to experience and feel. Anyone who has carried a decadent Louis Vuitton bag or donned a spectacular Dior necklace knows the answer. Indeed, luxury brands aren’t just labels: they’re signatures of … Read more
‘Brand Italy’ continues to make its mark on the world. Italy is recognised as a world leader in exquisite food, fast cars and elegant fashion. According to research by WPP’s BAV Group, the Italian brands perform exceptionally well in other sectors such as Energy, Oil & Gas and Cruises. ‘Brand Italy’ performs exceptionally well, … Read more
We live in a world where consumers have more power than ever, curating their own personal brands like we’ve never seen before. Brands such as Amazon, Spotify, and Netflix lead in this era by improving our lives in very personal ways. Interbrand announced Apple, Google, and Amazon are the three most valuable brands in … Read more