Mercedes-Benz

The pulse of a new generation: Mario Götze and Benedikt Höwedes – the new Mercedes-Benz brand ambassadors

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As perfect complement to the current Mercedes-Benz brand ambassadors in the football world – Joachim Löw, Oliver Bierhoff and Franz Beckenbauer, the new brand representatives the German national soccer team players Benedikt Höwedes and 19-year-old Borussia Dortmund midfielder Mario Götze were introduced last month as new ambassadors of the automotive brand. While financial terms were not released, … Read more

Mercedes-Benz furniture collection – a unique styling which is not just for cars

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Mercedes-Benz extends its design activities with “Mercedes-Benz Style” furniture In 2010, Mercedes-Benz announced that its designers will be styling other products in future. The portfolio of the “Mercedes-Benz Style” division will comprise not only transport-related products, but also furniture and lifestyle products and industrial design. Mercedes-Benz designers worked on styling the exclusive interior appointments of … Read more

Dubai International Boat Show to attract an audience of high net worth individuals

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The Dubai International Boat Show celebrates its 20th anniversary this year with a total of 750 exhibitors from over 40 countries. The high-end event (from March 13 – 17, at the Dubai International Marine Club) has become a ‘must-attend’ in the calendars of big spenders across the region. Last year the Dubai International Boat Show … Read more

Tesla – Mercedes-Benz: third electric car project

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Tesla and Mercedes-Benz to collaborate on the third model Californian electric car company Tesla announced that it would work with Mercedes-Benz on the third electric car project. Tesla is to provide the battery packs, electric motor(s), gearbox, inverter and all related software. Unfortunately, no other details on the collaboration were revealed but the news has … Read more

Mercedes-Benz to release an electric version of the Citan, its upcoming small van

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Forthcoming Daimler-Renault Citan van will come in pure-electric form Mercedes-Benz will launch the smallest van of its fleet. The van that uses the Renault Kangoo’s platform will be unveiled at IAA commercial vehicle show in Hanover in September, reports auto news. “We will take advantage of the trend toward city vans,” said Volker Mornhinweg, Mercedes-Benz … Read more

Top reasons luxury buyers stay with their automotive brand: survey

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Why luxury buyers stay with a brand—and why they leave for another luxury brand: study Primary drivers of loyalty differed by brand Loyalty Differences by Gender and Age The 2012 New Luxury Vehicle Loyalty Study examines why luxury buyers stay with a brand—and why they leave for another luxury brand. According to the 2012 New … Read more